Kicking Off with the Lyon Life: Mike Lyon is deep into basketball dad life, supporting his son Nate on the Puma Pro 16 circuit—beating Nike teams and getting college looks. Jen’s hoping to see Nate at Old Dominion someday!

Upcoming Events & Opportunities

• Online Sales Academy – Kicks off May 20th with three half-days + eight weeks of on-demand training. Not everyone graduates—but if you do, you earn official certification!

• Online Sales & Marketing Summit – Back in Chicago this year with an epic speaker lineup:

o Rhonda Conger

o Steve Shoemaker

o Ryan Taft

o Brian Boero

…and more DYC pros!

Pro Tip from Mike: If you want to attend, ask your boss. Plead your case. Or invest in yourself.

Welcome to the newest DYC superstars:

• Melissa Fort – 20 years in new home sales, former TriPointe Homes.

• Molly Adams – OSC and HubSpot wizard, full of real-world experience and energy.

* Tito (Top Industry Talent OSC) Shoutout

Main Topic: When Leads Are Down, Here's What to Do

• Always start with fresh lead follow-up and appointment details.

• Then tackle prospecting: older leads are converting more than new ones!

o Q4 saw up to 24% of appointments from aged leads.

o Dedicate 2+ hours a day to prospecting.

o Expect 40–60 calls per appointment in today’s market.

"You want us to stop talking about prospecting? Start prospecting." – Mike Lyon

Skills Check

• Pick one area (prospecting, content, CRM, AI, etc.) and commit to growing it.
• Talk to leadership about how you’ll lean in.
• Bonus: Subscribe, rate, and review the podcast!

Thanks for tuning in!

Questions? Email: show@doyouconvert.com

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