Going to the 'dark side' of business changed EVERYTHING for Kati and in this episode we break down exactly how she did it, so you too can break free from the rules and finally start building a brand that is not only 100% you, but allows you to completely uplevel the results you're seeing in business.From getting fired from corporate to building a brand that actually feels like her, Kati shares what it really takes to grow a business that aligns with who you are.We’re diving into:🍀 The truth about collaborations (and why they can be emotionally exhausting)🍀 What ‘going to the dark side’ really means and how it helps you own your unique methodology🍀 The biggest branding mistake business owners make (and how to fix it)🍀 How to lead yourself before leading others—and why that’s the key to real client transformations🍀 The shifts you need to make now to set yourself up for success this yearThis episode is SO FULL of insights, real talk, and some “why has no one told me this before?” moments. Whether you’re in the thick of building your business or feeling like something’s off, this conversation is one you don’t want to miss.P.S. If you're loving the podcast, it would mean THE WORLD if you could drop some love and leave a review.

Connect with Kati:

Instagram: https://www.instagram.com/katielliottxo/

Email: kati@katielliottcoaching.com

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