Ben and I are renovating our home, and part of that includes picking out a fireplace (hurray!).
We thought it would be simple—walk into a store, pick one out, order. But instead, we had three wildly different experiences. And by the end, I realized this had everything to do with what’s working in sales right now in 2025.
Quick summary:
Store #1: all the friendly chit-chat, but we left without answers
Store #2: bombarded us with pushy sales tactics (eww)
Store #3: the expert who guided us with clarity and confidence, making the decision easy.
Guess who got our business?
This same dynamic is happening in the wedding industry right now. Clients don’t want to be sold to. They don’t need a new best friend. They need an expert guide—someone who knows exactly what they want before they do and makes booking a no-brainer.
If you’ve been feeling like couples aren’t moving forward, or you’re losing them to cheaper options, this episode is for you. I break down:
✔ The key mistake most are making in sales (without realizing it) ✔ What today’s clients actually need to feel confident booking ✔ How to be the “just right” choice—without pressure or discounting

When you show up as the trusted expert, couples won’t just book you—they’ll refer you before they’ve even signed the contract. That’s what’s working in 2025.

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.