#4 How to create a category - with Frida Ahrenby, CMO @ GetAccept
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#4 How to create a category - with Frida Ahrenby, CMO @ GetAccept
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Category creation is the biggest positioning play out there. But how do you actually do it? Frida provides a solid 5-point plan:
- Get absolutely aligned on the category you want to create internally.
- Get external prof your category concept makes sense. Speak with your customers. Get references.
- Become the thought-leader within the category you're creating. You need to be top of mind and top of search.
- Work together with a third-party like G2 or Gartner to get that critical industry recognition (NB. This is not easy!)
- Build a community around the category to help it thrive and provide a source of new ideas.
GetAccept are succeeding with 1-4 and now they're considering how to approach 5. Check out the episode for a far more thorough breakdown.
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