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Questions or episode ideas? Email Joanne at joanne@wineeducate.com

Show Notes

In this episode, Joanne walks you through how to get the most out of a wine trade tasting—whether you’re a buyer, a wine student, or just someone eager to connect more deeply with producers and their wines.

You’ll learn why trade tastings aren’t just for industry pros, what to bring (yes, bring your own spit cup), and how to prepare ahead of time so you don’t end up overwhelmed by a sea of bottles and missed opportunities. Joanne shares real stories, including one from her early days in New York, to show why a plan matters—and how better questions can lead to better connections.

Topics covered include:

• Why trade tastings are valuable for WSET students

• How to prepare before you arrive (research, goal-setting, and more)

• Tips for what to bring with you, from spit cups to clipboards

• How to time your arrival depending on your tasting goals

• The importance of professionalism and respecting producers’ time

• How to organize your notes and track what you’ve tasted

Whether you’re hoping to taste a special bottle, connect with a winemaker, or just sharpen your skills, this episode will help you make the most of every tasting room opportunity.

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