#424 - The Product / Marketing Matrix
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#424 - The Product / Marketing Matrix
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In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.
In this episode, I cover:
- The 4 types of products in the matrix
- Why low-differentiation commodities die on social
- What Amazon-native brands can learn from high-virality DTC launches
- A few real-world case studies of "Brand Goldmine" quadrant products
- Why your next product needs more than just demand on Amazon
If you're building a brand in 2025, this is the kind of strategic lens that separates winners from the white-label crowd.
Reach out to me for a free review of your brand/products: www.andyisom.com
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