This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.

In this episode she shares:

• How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launching
• How she strategically re-invested revenue from side hustling into her businesses
• How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women

Highlights Include:

00:00 Intro

02:38 Navigating corporate America

11:30 Pitching to Sugarfina

14:32 Launching Boss Women Media

16:52 Monetizing the business & impactful collaboration

27:43 Staying nimble and pivoting at the right time

34:02 Navigating a challenging pregnancy

38:10 Creating a brand for Black and Brown girls

48:18 The power of a strong team

54:00 Tips for entrepreneurs

Check out episode 465 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Marty’s Instagram: https://www.instagram.com/martytmcdonald/
• Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/
• Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/
• Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/
• Elle Olivia Website: https://shopelleolivia.com/
• Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07
• Sugarfina: https://www.sugarfina.com/
• Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851

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