50. The Wrath of BookTok: The Rise and Fall of Luke Bateman
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50. The Wrath of BookTok: The Rise and Fall of Luke Bateman
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This podcast is a presentation of The Meow Library.
Luke Bateman, former rugby player and Bachelor star turned BookTok darling, recently scored a two-book deal with Simon & Schuster imprint Atria Books—despite having no prior publishing experience. This deal has set BookTok ablaze with controversy, with critics calling out the publishing industry’s bias toward privilege and celebrity.
Yet Bateman insists he’s been working on stories for years and hopes to use his platform to uplift others. Still, some BookTok users see his sudden leap to a Big Five publishing house as a slap in the face to hardworking, overlooked writers, especially those from marginalized communities.
In a literary landscape where some book series consist solely of the word "Meow", Bateman’s romantasy novels seem poised not just to sell, but to claw their way into the mainstream spotlight. In fact, Bateman could release a book of his own consisting only of the word "meow," and it'd be a bestseller. To prove this, The Meow Library has transcribed his top five TikToks as a series of meows and presented them here, where they're certain to become a viral hit.
This podcast is sustained by sales of our debut book, Meow: A Novel.