Aggie Burnett sits down with Sasha Fedunchak—founder of Daring Haus and Powerhaus Media—to unpack what it really takes to stand out in the saturated beauty space. From how Intoxicated Cosmetics achieved 726% growth in just four months to Sasha’s VEC² content framework that turns browsers into buyers, this episode is packed with tactical gems. You’ll learn how emotional storytelling, bold positioning, and community-driven content can skyrocket your brand’s impact—whether you’re bootstrapping or scaling into major retailers.

Chapters:

• 00:00:00 - Why Most Beauty Brands Miss the Mark on Social
• 00:00:59 - Meet Sasha: The No-Fluff Influence Expert
• 00:01:45 - From Anthropology to Beauty Branding Queen
• 00:04:17 - Leaving Corporate to Build a 6-Figure Spray Tan Brand
• 00:07:05 - The Pivot That Sparked a Beauty Empire
• 00:07:28 - Your Superpower? Deep Customer Connection
• 00:08:58 - The Real Secret to Standing Out in Beauty
• 00:10:18 - Influence 101: How to Make People Say Yes
• 00:15:04 - 726% Sales Growth: The Intoxicated Cosmetics Case Study
• 00:24:01 - Messaging That Makes Customers Obsess Over You
• 00:25:06 - One Testimonial = $7K? How Social Proof Sells
• 00:26:39 - The Fatal Mistake Most Founders Make
• 00:27:18 - Want Raving Fans? Be Willing to Repel
• 00:33:01 - Budget Truths: Why Beautiful Brands Still Fail
• 00:37:00 - Organic Traffic That Actually Converts
• 00:43:40 - From Followers to Evangelists: Building True Community
• 00:46:03 - Final Takeaways + Where to Find Sasha

Links and Resources:

• Sasha on Linkedin
• Daring Haus and Powerhaus Media
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge