#92: Unlocking the Power of Experiential Events at IMEX with Oliver Bailey
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#92: Unlocking the Power of Experiential Events at IMEX with Oliver Bailey
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In this episode of The Events Cast Podcast, we have the honor of speaking with Oliver Bailey from IMEX Exhibitions, the brilliant mind behind many of the experiential aspects of their events, focusing on experiential activations.
We discuss what an experiential event means for IMEX, how they create these activations, how they measure success, the differences between experiential and traditional activations, and the benefits of making your event more experiential.
Tune in to discover how experiential activations can elevate your event and create lasting impressions in the minds of your audience.
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