A Publicist Roundtable: Promoting Jazz in a Changing Media Landscape
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A Publicist Roundtable: Promoting Jazz in a Changing Media Landscape
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Join host Michael Ambrosino as he speaks with three veteran jazz publicists—Ann Braithwaite (Braithwaite & Katz Communications), Lydia Liebman (Lydia Liebman Promotions), and Matt Merewitz (Fully Altered Media)—about the evolving nature of jazz promotion.
The group discusses how they build relationships between artists and audiences, adapt to media fragmentation, create engaging content in the age of AI, and measure success in their campaigns.
These industry insiders share candid insights about the challenges of breaking through the noise and connecting jazz artists with listeners in today's digital world, while revealing the passionate commitment that keeps them going in an increasingly complex promotional landscape.
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For more from the Jazz Journalists Association, go to JJANews.org.