In this episode of Future Proofed, host Kyle Coleman interviews Ayalla Goldschmidt, a Solutions and Product Marketing Leader at ServiceNow, about their AI implementation journey.

Key highlights:

1. Bottom-up AI adoption: Ayala's team started small, experimenting with AI tools like Copy.ai for product marketing tasks. This grassroots approach allowed them to demonstrate value before seeking wider organizational buy-in.
2. Practical use cases: Early applications included researching industry trends, developing personas, and content creation assistance. The team found AI particularly helpful for adapting content for different audiences and formats.
3. Overcoming skepticism: By showcasing concrete examples and encouraging experimentation, Ayala's team was able to generate excitement and drive adoption across the marketing organization.
4. Scaling implementation: What began as a small pilot expanded to over 200 licenses across product marketing and digital teams, with potential for further growth.
5. Best practices: Ayala emphasizes the importance of learning effective prompting techniques, having humans review AI outputs, and codifying processes into reusable workflows.
6. Change management: Ayala highlights the critical role of change management principles in driving AI adoption, including stakeholder buy-in and demonstrating value.
7. Tool selection criteria: ServiceNow chose Copy.ai for its ease of use, pricing model, and long-term workflow capabilities that aligned with their company DNA.

Ayala's advice for AI implementation:

• Start small with early adopters
• Learn to prompt effectively
• And focus on removing friction from existing processes.

By taking an iterative approach and demonstrating clear value, organizations can successfully integrate AI into their workflows.