Episodios

  • Inside LinkedIn's AI Marketing Strategy: A Senior Leader's Perspective with Hava Maloku

    Inside LinkedIn's AI Marketing Strategy: A Senior Leader's Perspective with Hava Maloku
    May 24 2025
    Have you ever wondered how the world's largest professional network approaches artificial intelligence in their marketing? We all see the innovations and changes happening on LinkedIn's platform, but what's happening behind the scenes? How are they actually implementing AI in their marketing strategies, and what can we learn from their approach? The truth is, most businesses are struggling to effectively integrate AI into their marketing operations. They're either overwhelmed by the possibilities, unsure where to start, or concerned about maintaining authenticity while leveraging automation. And with the stakes getting higher every day, the pressure to get it right is immense. That's why I'm thrilled to welcome today's guest, Hava Maloku, Senior Digital Marketing Manager at LinkedIn. With over 15 years of experience in digital marketing and a front-row seat to AI implementation at one of the world's most influential tech companies, Hava brings unique insights into how enterprises can successfully leverage AI in their marketing strategies. She's also a respected voice in the AI leadership space, recently speaking at the "AI Leadership Workshop: Voices of Change" about combining technical excellence with strategic vision. The AI Hat Podcast host Mike Allton asked Hava Maloku about: ✨ Enterprise AI Strategy: How LinkedIn approaches AI implementation at scale ✨ Balance & Integration: Combining technical capabilities with strategic marketing goals ✨ Future-Ready Framework: Building adaptable AI marketing systems for long-term success Chapters: 00:00 Introduction to Women Leaders in Tech 00:18 Encouragement for Women in AI 01:29 The AI Hat Podcast Theme Song 02:36 Welcome to The AI Hat Podcast 02:59 LinkedIn's AI Marketing Strategies 03:35 Guest Introduction: Hava Maloku 04:20 Hava's Journey into AI Marketing 06:22 AI's Impact Beyond Marketing 08:24 AI Trends in Marketing 12:29 LinkedIn's Initial AI Approach 17:39 Successful AI Marketing Initiatives at LinkedIn 24:42 Staying Current with AI in Marketing 28:52 Advice for Women Marketing Leaders 31:58 Conclusion and Contact Information Learn more about Hava Maloku Connect with Hava Maloku on LinkedIn Resources & Brands mentioned in this episode LinkedIn AI Primer: Get Started with AI Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/inside-linkedins-ai-marketing-strategy-a-senior-leaders-perspective/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 m
  • From Disaster to Digital Recovery: A Business Owner's AI Journey with Judi Fox

    From Disaster to Digital Recovery: A Business Owner's AI Journey with Judi Fox
    May 17 2025
    What would you do if your business suddenly faced a catastrophic disruption tomorrow? For most of us, that's a terrifying thought we'd rather not consider. But the reality is, business emergencies don't wait for the perfect moment - they strike without warning, forcing us to adapt or risk losing everything we've built. That's exactly what happened to today's guest when a devastating house fire in July 2023 threatened to derail her thriving business coaching practice. But instead of letting crisis win, she discovered an unexpected ally in artificial intelligence that not only helped her recover - it transformed her entire approach to business resilience. Today, I'm thrilled to welcome my dear friend Judi Fox, creator of the LinkedIn Business Accelerator program and trusted advisor to countless professionals looking to maximize their LinkedIn presence. Judi has helped hundreds of business leaders generate consistent leads and opportunities through strategic LinkedIn optimization, and her innovative approaches have earned her recognition as one of the platform's leading voices. But it's her remarkable story of using AI to rebuild and strengthen her business after disaster that will change how you think about business continuity. The AI Hat Podcast host Mike Allton asked Judi Fox about: ✨ Prepare Before Crisis Hits - Developing an AI-powered contingency plan before emergencies strike ensures business continuity. ✨ AI as Recovery Partner - Artificial intelligence can provide 24/7 support for critical business functions during disruption. ✨ Transform Challenge to Growth - Strategic AI implementation can turn business crises into opportunities for innovation and improvement. Chapters: 00:00 Introduction to the Power of AI 02:04 Welcome to The AI Hat Podcast 02:28 Facing Catastrophic Disruption 03:05 Judi Fox's Story of Resilience 03:51 The Immediate Aftermath of the Fire 07:00 Community Support and Initial Challenges 15:42 Leveraging AI for Business Recovery 22:51 AI Tools and Strategies 26:53 Advice for Business Resilience 36:06 Final Thoughts and Resources Learn more about Judi Fox Connect with Judi Fox on LinkedIn Resources & Brands mentioned in this episode Judi Fox Consulting Bardeen Read.ai AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/from-disaster-to-digital-recovery-a-business-owners-ai-journey/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 m
  • Making AI Your Most Valuable Team Member: A Leaders Guide with Liza Adams

    Making AI Your Most Valuable Team Member: A Leaders Guide with Liza Adams
    May 10 2025
    What if your next star employee never needed a coffee break, could work 24/7, and actually made your human team more creative and productive? That's not science fiction - it's the reality of properly implemented AI in today's business environment. But here's the challenge: most business leaders either overthink AI integration, making it more complicated than necessary, or underutilize it, missing out on incredible opportunities for growth and efficiency. The truth is, many businesses are struggling to find the sweet spot between leveraging AI's capabilities and maintaining that crucial human element that makes their brand unique. They're either going all-in without a strategy or staying on the sidelines out of fear. That's why I'm thrilled to introduce today's guest, Liza Adams. Liza is a pioneering force in helping SMBs successfully integrate AI solutions while keeping human values at the forefront. As a seasoned executive who's worn multiple hats including VP and CMO, she's helped countless businesses transform their operations through strategic AI implementation. Her human-centered approach to technology has made her one of the most sought-after voices in the AI implementation space. The AI Hat Podcast host Mike Allton asked Liza Adams about: ✨ Strategic Integration - The key to success is treating AI as a collaborative partner, not just a tool ✨ Value Alignment - AI implementation must align with and enhance your human team's capabilities ✨ Measured Approach - Start small, measure impact, and scale based on proven success Chapters: 00:00 Introduction to AI as a Thought Partner 00:33 The AI Hat Podcast Theme Song 01:42 Welcome to The AI Hat Podcast 02:48 Introducing Liza Adams 03:33 Liza's Journey with AI 04:31 AI as a Collaborative Partner 09:08 Misconceptions About AI 17:46 Using AI for Strategy and Automation 23:07 AI Use Cases and Practical Applications 32:11 Maintaining Human Values in AI 37:55 Concerns and Future of AI 43:52 Conclusion and Contact Information Learn more about Liza Adams Connect with Liza Adams on LinkedIn Resources & Brands mentioned in this episode GrowthPath Partners Gemini for Leadership: AI-Powered Decision-Making From Chaos to Clarity: AI-Powered Thought Organization for Marketers Prompt Engineering Made Easy: The RICCE Framework for AI Content Writing Custom GPTs for Marketers: Work Smarter, Not Harder Christopher Penn Perplexity Level Up Your SEO: How SMBs Can Dominate Search with Gemini 1.5 Pro and Deep Research CLU’s AI Podcast Newsletter on LinkedIn Build your own AI Assistant The Menagerie by Chris Kelly AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/making-ai-your-most-valuable-team-member-a-leaders-guide/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 m
  • Gemini for Leadership: AI-Powered Decision-Making with Mike Allton

    Gemini for Leadership: AI-Powered Decision-Making with Mike Allton
    May 7 2025
    In this episode, I explore how leaders can leverage Gemini to make smarter, faster, and more data-driven decisions. I share my own experience using Gemini to navigate a major business rebrand and provide a practical framework for integrating AI into your leadership workflow. Discover how Gemini can assist with rapid market analysis, data-driven risk assessment, and performance optimization, empowering you to lead with greater clarity and confidence. What You'll Learn: How Gemini can streamline market research and provide actionable insights. Strategies for using Gemini to assess risks, simulate scenarios, and make informed choices. A step-by-step workflow for integrating AI into your decision-making process. Episode Outline: 00:00 Facing Critical Business Decisions 00:15 Introducing Gemini: Your AI Strategic Partner 02:03 Personal Rebranding Journey with AI 04:42 Market Analysis with Gemini 07:35 Data-Driven Risk Assessment 10:31 Optimizing Performance with AI 13:04 Integrating AI into Decision Making 15:24 Personalized AI Guidance 17:05 Conclusion and Rebrand Success Next Steps: Ready to unlock explosive growth with Gemini? Download the free AI Work Buddy to create your own Custom Gem and get started with personalized AI assistance. AI Prompt Library with 40+ Prompts: https://theaihat.com/your-teams-ai-playbook-how-to-build-and-use-an-ai-prompt-library-for-business/ AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ SHOW TRANSCRIPT & NOTES: https://theaihat.com/gemini-for-leadership-ai-powered-decision-making/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 m
  • AI Digital Clone: How to Augment Your Team's Expertise with George B. Thomas

    AI Digital Clone: How to Augment Your Team's Expertise with George B. Thomas
    May 3 2025
    Imagine if your top expert—maybe even you—could be available 24/7, across multiple languages, without burning out. Sounds like science fiction? For many SMB leaders, the knowledge held by key individuals becomes a bottleneck, limiting growth and overwhelming crucial team members. But what if AI offered a way not to replace, but to amplify that irreplaceable human expertise? Today, I'm talking with George B. Thomas, widely known as "The HubSpot Helper," but we're diving deep into something even more cutting-edge. George has actually built an AI Digital Clone of himself – an AI trained on over 16 million words of his unique content, insights, and perhaps most importantly, his core values and beliefs. Discover how this isn't just about creating a chatbot, but about authentically scaling human expertise to augment his team and serve his audience in ways previously impossible. George firmly believes AI's true power lies in augmentation, not replacement. He shares how his AI clone functions as an internal assistant, a content creation partner, and an external resource, allowing his human team to focus on higher-value tasks. Forget the hype; this is a real-world look at creating a human-centric AI that embodies your unique essence. CHAPTERS 00:00 Introduction: The Purpose of Cloning Yourself 00:47 The AI Hat Podcast Theme Song 01:55 Welcome to The AI Hat Podcast 02:18 Introducing George B. Thomas: The HubSpot Helper 04:24 The Importance of Business Process Optimization 06:41 Mike's Superpower: Extra Time for Side Hustles 07:52 Creating a Digital Clone: The Journey Begins 09:18 Feeding the Clone: Content and Context 14:06 The Technology Behind the Clone 22:08 Human-Centered AI: Balancing Technology and Humanity 23:40 Embracing AI for Augmentation 26:05 Sponsor Message: Magai 27:03 AI-Generated Music and Multimodal Interaction 31:03 The Future of AI Clones in Business 34:19 Monetizing AI Clones 41:58 Advice for Implementing AI in Your Business 46:22 Conclusion and Contact Information SHOW TRANSCRIPT & NOTES: https://theaihat.com/ai-digital-clone-how-to-augment-your-teams-expertise-with-george-b-thomas/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 m
  • Gemini Prompt Engineering: Get the Results You Want with Mike Allton

    Gemini Prompt Engineering: Get the Results You Want with Mike Allton
    Apr 30 2025
    In this episode, I unlock the secrets to crafting powerful prompts that get you the exact results you need from Gemini and other large language models (LLMs). I introduce the RICCE framework, a practical system designed to help you communicate effectively with AI and achieve optimal output. Think of RICCE as your training wheels for prompt engineering. By mastering these techniques, you'll gain the confidence and skills to harness the true potential of AI for your business. What You'll Learn: A clear and actionable breakdown of the RICCE framework for prompt engineering. Practical strategies for defining roles, providing context, setting constraints, and using examples to guide AI. How to iterate and refine your prompts for continuous improvement and better results. Episode Outline: 00:00 Introduction: Getting Real Results from AI 00:12 Understanding Prompt Engineering 00:21 The RICCE Framework Overview 08:35 Iterative Process: Refining Your Prompts 09:14 Gemini's Unique Strengths 11:44 The AI Work Buddy: Your Personalized AI Assistant 13:58 Conclusion and Recap SHOW TRANSCRIPT & NOTES: https://theaihat.com/gemini-prompt-engineering-get-the-results-you-want/ Grab the free AI Work Buddy: https://theaihat.com/aiworkbuddy/ AI Prompt Library with 40+ Prompts: https://theaihat.com/your-teams-ai-playbook-how-to-build-and-use-an-ai-prompt-library-for-business/ AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 m
  • Google Cloud Expert Reveals: Making AI Agents Work for Your Bottom Line with Eva Dong

    Google Cloud Expert Reveals: Making AI Agents Work for Your Bottom Line with Eva Dong
    Apr 26 2025
    Are you throwing money at AI without seeing real returns? You're not alone. Businesses everywhere are struggling to turn their AI investments into actual revenue. But what if I told you that AI agents could become your most profitable team members? The challenge isn't just implementing AI - it's making it pay for itself. Many business leaders are investing in AI agents without a clear path to ROI, leading to frustrated teams and disappointed stakeholders. The reality is, most companies are leaving money on the table because they don't understand how to properly monetize their AI implementations. That's why I'm thrilled to welcome Eva Dong, Lead of AI Monetization at Google Cloud, back to the show. Eva brings over a decade of transformative leadership experience from McKinsey & Co and Visa, where she's helped countless businesses turn AI investments into profit centers. As a former entrepreneur who built a successful direct-to-consumer marketing startup, Eva knows firsthand what it takes to make AI work for your bottom line. Today, she's at the forefront of Google Cloud's AI monetization strategy, helping businesses of all sizes transform their AI agents from cost centers into revenue generators. The AI Hat Podcast host Mike Allton asked Eva Dong about: ✨ Start Small, Scale Smart - Begin with focused AI agent implementations that solve specific revenue-generating problems. ✨ Value-Based Pricing - Structure AI agent pricing around measurable business outcomes rather than usage metrics. ✨ Human-AI Harmony - Success comes from finding the right balance between AI automation and human oversight in your revenue model. Learn more about Eva Dong Connect with Eva Dong on LinkedIn Connect with Eva Dong on X Resources & Brands mentioned in this episode Google Gemini NotebookLM Vertex AI Learn more about Custom GPTs, Gems, and Custom Instructions Christopher Penn on The State of AI around the world World Economic Forum: AI in Action Eva’s Smart AI Marketing newsletter AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/google-cloud-expert-reveals-making-ai-agents-work-for-your-bottom-line/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 m
  • Gemini vs. ChatGPT: Choosing the Right AI for Your Business with Mike Allton

    Gemini vs. ChatGPT: Choosing the Right AI for Your Business with Mike Allton
    Apr 23 2025
    In today's episode, I dive into the most important question every business is asking: Gemini or ChatGPT? I provide a balanced and hype-free comparison of Gemini and ChatGPT, exploring their shared capabilities, unique strengths, and ideal use cases. This isn't about declaring a winner; it's about empowering you to make an informed decision and choose the AI that aligns perfectly with your specific business goals. What You'll Learn: The key similarities and differences between Gemini and ChatGPT. A practical framework, using the H.U.M.A.N. method, to evaluate AI options for your business. Actionable insights to help you choose the right AI for your needs, whether it's content creation, workflow automation, or data analysis. Gemini vs. ChatGPT Outline: 00:00 Introduction The hype around ChatGPT and the need for a balanced perspective. Setting the stage for a comparison of Gemini and ChatGPT. 02:22 Gemini vs. ChatGPT: The Shared Ground Overlapping capabilities: versatility, use cases, accessibility, and cost. Key features both models share: text generation, translation, summarization, etc. The rapid pace of AI development and blurring lines between models. 03:48 The Evolving Landscape The speed of innovation in the AI field. Why chasing the "best" AI is less important than long-term value. Focusing on reliable platforms and alignment with business strategy. 04:49 Comparison Criteria A framework for evaluating AI models: core strengths, use cases, integration, cost, ease of use, data handling, customization, support. 05:30 Gemini vs. ChatGPT: The Breakdown Core Strengths: Gemini's multimodal capabilities vs. ChatGPT's text generation. Use Cases: Gemini for complex tasks, ChatGPT for content creation and brainstorming. Integration: Gemini's seamlessness with the Google ecosystem vs. ChatGPT's API flexibility. Cost: Pricing models and the importance of ROI. Ease of Use: Gemini's intuitiveness within Google tools vs. ChatGPT's conversational interface. Data Handling & Privacy: Emphasizing the importance of data security and user control over data usage. 10:45 Making the Right Choice Recap of key differences and similarities. The H.U.M.A.N. framework for AI selection: Harmonize, Understand, Map, Adapt, Nurture. Guidance for SMBs on choosing the right AI. Next Steps Ready to unlock explosive growth with Gemini? Download the free AI Work Buddy to create your own Custom Gem and get started with personalized AI assistance. SHOW TRANSCRIPT & NOTES: https://theaihat.com/gemini-vs-chatgpt-choosing-the-right-ai-for-your-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    14 m
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