Learn how to defend your Amazon brand from overseas knockoffs. Today’s guest shares real IP battles, counterfeiting tactics, and strategies for protecting your e-commerce success.

Can your Amazon brand survive the onslaught of 153 knockoffs? Hear from Chris Keef, our expert guest, as he unravels the harrowing tale of an Amazon seller who faced this exact nightmare and navigated the turbulent waters of account suspension despite a fortress of patents and trademarks. Chris brings a wealth of knowledge from his dual experiences in the corporate and e-commerce worlds, offering listeners a roadmap for maintaining a competitive edge through robust intellectual property strategies and unique product offerings."

In a world where unauthorized sellers and 'hijackers' lurk around every corner of online marketplaces, protecting your Amazon listing becomes a high-stakes game. We dive into the systemic issues within online marketplaces, shedding light on the stark contrast between e-commerce and traditional retail environments. Through gripping case studies, Chris and Kevin expose how low barriers to entry often lead to shortcuts and unethical practices, and how sellers can strategically plan and fortify their defenses with tools like Amazon's brand registry and the Apex program.

Discover strategic approaches for combating false advertising and counterfeit threats while learning how to leverage brand protection services like AMZ Watchdog. Not only do we emphasize the importance of resilience and assertiveness in safeguarding your brand, but we also explore innovative strategies for thriving in the e-commerce landscape. From creating a digital moat around your products to utilizing emerging platforms like TikTok for brand growth, this episode is packed with insights to empower you against unfair practices and position your brand for success.

In episode 454 of the AM/PM Podcast, Kevin and Chris discuss:

• 00:00 - Protecting Your Amazon Listing Strategies
• 00:04 - Rising Competition in Online Sales
• 06:42 - Concerns About Data Security
• 13:32 - Navigating IP Protection in Global E-Commerce
• 16:54 - Intellectual Property Rights Across Borders
• 18:55 - Combatting False Advertising in E-Commerce
• 20:11 - Retail vs E-Commerce Growth Differences
• 30:12 - Strategic Approaches to IP Protection
• 40:32 - Negotiating for Release of Product
• 41:33 - Navigating Brand Protection in E-Commerce
• 45:11 - Navigating E-Commerce Challenges and Innovations
• 47:15 - Competitive Strategies in Global Business
• 52:48 - Utilizing TikTok for Brand Success
• 53:59 - Protecting Brands in E-Commerce
• 59:13 - Supporting Amazon Sellers Through AMZ Watchdog
• 1:00:40 - Kevin's Words of Wisdom

Social commerce is booming. Learn how brands use TikTok Shop, influencer campaigns, and spark ads to drive engagement and how it boosts your Amazon sales.

Can TikTok Shop really be the ultimate game-changer for brands aiming to make millions together with Amazon? Join us as we welcome Sohun Sanka, who brings firsthand experience from TikTok Shop's inception in the US, to uncover the secrets behind this booming social commerce platform. From algorithms to government scrutiny, we dissect what makes TikTok a revolutionary tool for brand success and how it stands apart from traditional platforms like Amazon and Shopify.

Discover how TikTok Shop's seamless in-app purchasing is setting new standards in e-commerce, offering brands lower CPMs and remarkable attribution capabilities. We take you through the maze of TikTok's advertising landscape, highlighting innovative ad types like Spark ads and live shopping ads that are transforming consumer engagement. Learn the strategic differences between organic content and paid ads, and why TikTok's approach to integrating shopping links directly into videos can potentially skyrocket your brand's conversions and awareness.

Engaging influencers effectively on TikTok is more than just a trend; it's a necessity. We explore the evolving landscape of influencer marketing with a focus on performance-based agreements and gamification. Hear about the transition from flat fee models to dynamic commission structures, and how brands are fostering communities of brand ambassadors to drive unmatched success. Dive into the intricacies of TikTok's strict content guidelines and discover how clear content blueprints can elevate your affiliate program. With Sohun's insights, unlock the potential to optimize your brand's impact on TikTok Shop like never before.

In episode 453 of the AM/PM Podcast, Kevin and Sohun discuss:

• 00:00 - TikTok Shop Strategy and Success
• 02:32 - Early Days of TikTok Shop
• 10:46 - The Power of Social Commerce
• 13:38 - TikTok Shop Advertising Strategy Insights
• 18:54 - Boosting Amazon Sales Through TikTok
• 19:32 - Effective Influencer Acquisition Strategies
• 24:45 - Creator Acquisition Lever Through Contests
• 27:22 - Influencer Retainer Strategies & Success
• 29:06 - Influencer Ambassador Program Success Strategies
• 34:28 - Strategic Approach to TikTok Marketing
• 36:41 - TikTok Shop Rules and Strategies
• 40:10 - Impact of Brand Affiliate Programs

One of the fastest ways to boost your Amazon sales? Fix your damn listings. Our guest today drops $100K image hacks, avatar secrets, and AI tips you can use today.

What if you could optimize your Amazon listings to boost sales without spending more on PPC or launching new products? Join us as we explore this possibility with Kamaljit Singh from AMZ One Step. Kamal, a seasoned expert in Amazon listing optimization, shares his wealth of knowledge on enhancing your listings, improving click-through rates, and the critical role of quality product imagery. Gain insights into the future of Amazon listings and discover how sellers can adapt to the ever-changing e-commerce landscape.

Kamal's journey from India to Canada is a tale of evolution, from selling streaming boxes to South Asian communities to establishing a thriving Amazon agency. We unravel his transition from telecommunications to e-commerce, highlighting the strategic pivot to private labeling and teaching the art of Amazon selling. The conversation further explores the vital importance of staying active in the marketplace, the implementation of AI and automation, and the power of strategic partnerships in managing a global team.

As AI continues to reshape e-commerce, we dive into its transformative impact on product development, market analysis, and operational efficiency. Kamal discusses how AI tools like Amazon Recognition and GenSparkAI revolutionize the industry, reducing time to market and enhancing strategic insights. We also look ahead to the future of Amazon listing customization, where personalized experiences and AI-driven strategies promise to redefine digital marketing. Through these compelling discussions, we emphasize the need for sellers to invest in quality marketing and adapt to the evolving landscape to remain competitive.

In episode 452 of the AM/PM Podcast, Kevin and Kamaljit discuss:

• 00:05 - Optimizing Amazon Listings for Higher CTR
• 07:12 - From Streaming Boxes to Amazon Agency
• 11:53 - Global Growth of Creative Amazon Services
• 13:45 - The Importance of Quality Product Imagery
• 18:27 - Building Customer Avatars for Sellers
• 22:10 - Creating Customer-Centric Product Images
• 25:40 - Positioning and Differentiating Avatar Images
• 26:39 - Positioning Tests and Customer Avatars
• 30:02 - Evolving Amazon Listing Strategies With AI
• 31:37 - Importance of AI in Online Listings
• 35:29 - Adjusting Images for AI Recognition
• 37:36 - AI Impact on E-Commerce Evolution
• 38:21 - Impact of AI on E-Commerce Industry
• 46:30 - Maximizing Amazon Listing Creatives With AI
• 42:26 - Future of Amazon Listing Customization
• 49:12 - Transforming Ads With Creative Solutions
• 57:46 - E-Commerce Strategies and Tips Newsletter