AMC Theatres is increasing the number of commercials shown before its movies as part of a new, multi-year partnership with National CineMedia (NCM). This change is set to begin in the third quarter of 2024.

Key points from the article include:

• More Ads: The pre-show advertising block will expand from five ad spots to seven.
• New Partnership: The change is a result of an exclusive deal with National CineMedia (NCM), which also provides ads for Regal and Cinemark.
• "The Noovie Show": The new pre-show is called "The Noovie Show" and will feature a mix of national brand commercials and content from creators and Hollywood studios to be more "engaging."
• CEO's Justification: AMC CEO Adam Aron framed the deal as a "win-win-win," stating it provides more revenue for AMC and NCM while creating a more entertaining pre-show for guests.
• Financial Motivation: This move is part of a broader strategy for theater chains to find new revenue streams as they continue to recover financially from the pandemic.
• Timing: This extended ad block will run before the movie trailers and the now-iconic Nicole Kidman "we make movies better" spot.

Visit https://nerdist.com/article/amc-theaters-will-run-even-more-commercials-ads-before-its-movies/ to read or listen to the article.

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