In this episode, Dr. Brian Dorcey breaks down why knowing your numbers isn’t just smart—it’s essential. He explains how metrics like cost per head, per day, and returns on feed investment can uncover hidden inefficiencies and unlock more predictable profitability. Dr. Dorcey shares practical insights on using data to guide feeding decisions, set performance benchmarks, and shift from reactive to strategic management. If you’re feeding cattle without clear financial targets, this episode shows you what you’re missing.