Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different.

Gael Breton ( ⁨@AuthorityHackerPodcast⁩ ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality.

We’re talking about AI workflows that actually work in a lean, fast-moving marketing team.

We cover:

We cover:

(00:00) Intro

(01:35) AI in marketing is broken. Here's how to fix it.

(03:22) Use Gemini to uncover B2B AI opportunities

(05:57) Why content still matters in the age of AI agents

(09:03) Auto-generate podcasts and deep research summaries

(11:27) Research video libraries with NotebookLLM

(15:31) Tim’s evolving take on AI-generated content

(18:43) Use AI to write high-engagement newsletters

(26:48) Feedback, refinement, and keeping AI content human

(31:33) Smarter, not spammy: Using AI like a creative calculator

(41:20) AI agents + MCP server to automate SEO tasks

(47:18:07) Outro

We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).

Where to find Gael:

LinkedIn: ⁠https://www.linkedin.com/in/gael-breton-78305118⁠

X: @GaelBreton

Website: https://www.authorityhacker.com/

Where to find Tim:

LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsoulo

Website: https://www.timsoulo.com/

_______________

Referenced in this episode:

Ahrefs – https://ahrefs.com/

Authority Hacker – https://www.authorityhacker.com/

Gemini (Google AI) – https://deepmind.google/technologies/gemini/

Claude (Anthropic) – https://claude.ai/

NotebookLM – https://notebooklm.google/

Perplexity AI – https://www.perplexity.ai/

Firecrawl – https://www.firecrawl.dev/

Make.com – https://www.make.com/

n8n – https://n8n.io/

CapCut – https://www.capcut.com/

Opus Pro – https://www.opus.pro/

Notion AI – https://www.notion.so/product/ai

Buffer – https://buffer.com/_______________Ahrefs Podcast

Host: Tim SouloPodcast

Producer: Michelle Lindner

Intro Storyboard: Tim Soulo

Intro Video Lead: George Dolgikh

Intro Video Animations: Ilya Yakymchuck

Filmed with: ⁨@Riversidefm⁩

#ai, #automation, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #contentcreation, #marketingstrategies, #businessgrowth, #aiworkflow, #aicontentcreation

What if your business could run itself...and actually get better over time? In this episode, we sit down with Amos Bar-Joseph, founder of Swan AI, to explore the future of autonomous business and what it means for marketers and SaaS founders. Amos shares how Swan is rethinking onboarding, support, and user engagement through the dynamic of human-AI collaboration.

From automation and content creation to go-to-market strategy and brand-building, this conversation unpacks the real potential (and limits) of AI as it reshapes how we build, grow, and support products.

We cover:

(0:00) Intro

(01:18) Can 3 founders scale to $30M ARR with AI?

(02:51) Automation is dead. Augmentation is the future.

(04:59) Why they said no to Intercom and built their own AI

(09:31) How support works when AI reads your docs

(11:44) Teaching AI like a teammate (not a tool)

(14:19) Could you build this with no-code?

(17:10) The only moats left: brand and user experience

(25:33) AI-led onboarding that starts without you

(28:40) Why high-intent leads skip the free trial

(34:21) How they turned LinkedIn into a pipeline engine

(39:41) Detecting ICPs in real time with AI agents

(44:12) Writing bangers on LinkedIn with Claude

(49:56) When AI freedom crashes your margins

(55:05) AI-powered research, outreach, and follow-up all in Slack

(1:07:41) What they’re automating next (and why)

(1:10:33) Why AI still sucks at web design

(1:13:25) Outro

------------------------------------------------

Where to find Amos:

LinkedIn: (https://www.linkedin.com/in/amos-bar-joseph-5a665a142/)

Website: https://www.getswan.com/Where to find

Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)

X: @timsoulo

Website: https://www.timsoulo.com/

------------------------------------------------

Referenced in this episode:

🏢 Companies & Products

Intercom – “Fin” AI assistant: https://www.intercom.com

6sense (Lead & intent data platform) : https://6sense.com

HubSpot (CRM): https://www.hubspot.com

Slack: https://slack.com

Claude (Anthropic AI): https://www.anthropic.com/index/claude

ChatGPT (OpenAI): https://chat.openai.com

Gemini (Google AI): https://gemini.google.com

⸻

🛠️ AI, Automation & No-Code Tools

Anthropic (Claude models): https://www.anthropic.com

OpenAI (GPT models): https://openai.com

N8n (No-code automation platform): https://n8n.io

Relevance AI: https://relevance.ai

Make (formerly Integromat – automation platform): https://www.make.com

Unipile (LinkedIn scraping and automation): https://www.unipile.com

Generect (Real-time B2B data enrichment): https://generect.com

Apollo (Alternative B2B database tool): https://www.apollo.io

Lovable (No-code app builder): https://lovable.dev/

Bubble (No-code app builder): https://bubble.io

#ai, #automation, #swann, #customersupport, #humanaicollaboration, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #userexperience, #onboarding, #customerengagement, #contentcreation, #autonomousbusiness, #linkedin, #gotomarket, #websitevisitoridentification, #aiautonomy, #marketingstrategies, #businessgrowth

As the creator of The Marketing Meetup, Joe Glover has built one of the most popular, respected, and emotionally resonant communities in the industry.

In this episode, he shares a refreshingly human take on community building, leadership, and the kind of cultural values that drive real engagement—both online and off.

Explore in this episode:

(00:00) Intro

(01:41) How do you know if you have a community

(04:20) What exactly IS a community

(11:37) Community is NOT a sales channel

(21:36) Don’t build a community; build a culture

(29:58) Finding the sprouts of community culture

(37:44) Getting people to keep coming back

(44:59) Can a community continue without its founder?

(58:04) Why is TMM an Events Company vs a Media Company(

01:02:21) Promoting events(

01:05:32) The role of storytelling in community

(01:07:47) The purposefully planning behind the first TMM conference

(01:10:51) The power of good (and bad) networking events

(01:23:57) Mobilizing a team of event organizers

(01:29:34) The 10 magic moments essential for event success

(01:36:34) Baiting Ryan Reynolds to join TMM

(01:38:43) Outro

------------------------------------------------

Where to find Joe: LinkedIn: (https://www.linkedin.com/in/josepheglover/)

Website: https://themarketingmeetup.com/

Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)

X: @timsoulo

Website: https://www.timsoulo.com/

------------------------------------------------

Referenced in this episode:

👤 People Mentioned

Dave Gerhardt (Founder of Exit Five)LinkedIn: (https://www.linkedin.com/in/davegerhardt/)

Website: https://www.exitfive.com

Crystal Carter (Head of SEO Communications at Wix)

LinkedIn: (https://www.linkedin.com/in/crystalcarterseo/)

Kelvin Newman (Founder of BrightonSEO)

LinkedIn: (https://www.linkedin.com/in/kelvinnewman/)

Event: https://brightonseo.com

#mentalhealth, #communitybuilding, #marketing, #selfawareness, #culture, #followership, #emotionalconnection, #communitydynamics, #community, #events, #culturalvalues, #engagement, #leadership, #storytelling, #humanexperience, #networking, #onlineevents, #eventplanning, #ai, #personalbranding, #localorganizers, #valueexchange, #generosity