What if building homes could be faster, smarter, and more energy-efficient—without sacrificing quality or customization? In this episode of Anewgo of New Home Sales, we sit down with John Harding, Senior Manager of Offsite Solutions at CertainTeed, to explore One Precision Assemblies (OPA), a panelized construction system designed to streamline building timelines while boosting performance.

John breaks down how OPA differs from traditional stick-built and modular construction, the ideal builder profile for this innovative approach, and how his team is tackling labor shortages, energy codes, and rising buyer expectations. Whether you’re a builder looking to scale, or just curious about the future of construction tech—this one’s for you. 🔗 Learn more: https://www.certainteed.com/opa

How are onsite sales pros closing faster and impressing buyers with every tap? Amanda Houston and Graeme Robertson of Riverside Homebuilders share how the Anewgo Sales Center has transformed their sales offices—from streamlining presentations to creating unforgettable buyer experiences.

Tune in to hear:

• What today’s buyers expect before they ever meet you
• How interactive kiosks create “wow” moments (and fewer objections)
• Real-world stories of faster follow-ups and more confident closings
• Why even “elder millennials” find it easy to use!

Social media isn’t just about pretty posts anymore — especially for homebuilders. In this episode, I sit down with Carol Morgan, President of Denim Marketing and author of Social Media Marketing for Your Business (2nd Edition), to dive into what’s working right now for builders on platforms like Instagram, Facebook, LinkedIn, TikTok, and even Pinterest.

We cover:

✅ Why content is more important than ever in the AI search era

✅ How to repurpose one piece of content into multiple channels

✅ Video strategies that don’t require huge budgets

✅ The role of trending audio and vertical video on LinkedIn & Instagram

✅ Smart ad vs. organic post strategies for builders

✅ What builders are STILL getting wrong on social media

Plus, Carol shares actionable tips you can start using today to boost engagement, build credibility, and ultimately sell more homes.

🔗 Learn more about Carol’s work: DenimMarketing.com 📚 Grab Carol’s latest book: Social Media Marketing for Your Business (2nd Edition) on Amazon