Anna Addoms, Navigating AI: A Human-Centered and Value-Driven Blueprint - Innova.Buzz 671 Podcast Por arte de portada

Anna Addoms, Navigating AI: A Human-Centered and Value-Driven Blueprint - Innova.Buzz 671

Anna Addoms, Navigating AI: A Human-Centered and Value-Driven Blueprint - Innova.Buzz 671

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 Anna Addoms, Wicked MarvelousOur guest in this episode is Anna Addoms, the insightful founder of Wicked Marvelous. Anna champions making technology, especially AI, accessible and genuinely useful for small business owners, always with a focus on reducing overwhelm and fostering authentic connections. In our chat, Anna shares her practical wisdom on how entrepreneurs can harness AI as a powerful tool without losing the essential human touch that truly matters in building lasting relationships and a thriving business.Key points discussed include:* AI as a Tool, Not a Replacement: Use AI strategically for back-office tasks, but always keep humans at the forefront of client interactions.* Guard Human Connection Fiercely: Implement AI in customer service with extreme care, ensuring transparency and easy access to human support.* Navigate AI Ethically and Practically: Stay informed about AI's capabilities and risks, using it to add value while protecting your brand and IP.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Anna Addoms, Wicked MarvelousThe AI Revolution: Tool, Not TyrantIt feels like just yesterday we were marveling at the dawn of AI, this "cool, shiny object" everyone was buzzing about. Fast forward to today, and we're deep in the trenches, moving beyond the mere novelty and into the serious business of practical application. The initial excitement was palpable, but now, as Anna Addoms wisely pointed out in our recent chat, we're navigating the "nitty gritty" – figuring out what AI is actually doing, whether it's truly adding value, and how to use it safely and effectively without getting lost down a "rabbit hole."Anna Addoms, with her characteristic clarity, cuts right to the chase: AI is fundamentally a tool, a multi-tool even. Think of it like a powerful chainsaw in your shed. In the right hands, with the right understanding, it can make incredibly light work of massive tasks. But if you're not careful, or if you don't really know how to wield it, you're just inviting a mess or unnecessary complexity. Our biggest goal, as entrepreneurs, should be to use AI to enhance our lives and businesses, to make things easier, and crucially, to still allow us to do what we do best: cultivate genuine human connections.Where AI Shines (and Where It Doesn't)So, where does this powerful multi-tool truly shine? Anna suggests focusing its considerable might on back-office tasks – those internal operations that often consume valuable time and energy. Picture those complex spreadsheet formulas that make your head spin; AI can whip those up in a flash. Or consider the initial drafts of long-form content, giving you a solid starting point without the blank page paralysis. The key here is using AI to shoulder a significant portion of the "heavy lifting," freeing you up for more strategic and human-centric work.But let's not get carried away. As Anna firmly reminds us, not every "low-level task can be farmed out" to AI. There are times when trying to force AI into a situation actually creates more complication than it solves. If a simple spreadsheet can organize your contact information, why complicate it by feeding it into an AI that might struggle with context? The wisdom lies in recognizing when AI is a genuine accelerator and when it's just an unnecessary detour.The Human Touch: Why Relationships Still RuleHere’s where Anna's human-centered philosophy truly comes to the fore: AI should never, ever, replace genuine human connection. We've all been there – stuck in a frustrating recursive loop with a chatbot, feeling like we’re talking to a brick wall. That "bad brain experience" doesn't just annoy customers; it actively "burns relationships." Anna is adamant: if you're deploying AI for customer service, there must be an immediate, clear escalation process to a real human. Without that "I wanna talk to a real human right now" button, you're essentially signing a death warrant for customer loyalty.It's not just about functionality; it's about authenticity. Anna points out the "uncanny valley" experience when AI voice technology gets too close to human, yet remains subtly "off." This creates a deep cognitive dissonance, a feeling of "something is wrong." Her advice is crystal clear: be transparency. If it's a bot, call it a bot. Don't give it a human name or picture. This ethical stance ensures trust, preventing your customers from feeling misled or, worse, "pissed off" because they couldn't escape an automated interaction.Building Your AI-Powered Personal Brand (Ethically!)Now, on a brighter note, AI can be an absolute boon for crafting and refining your personal brand's messaging. Anna herself has trained her AI to sound "exactly like me" for various content outputs – emails, sales pages, blog posts. This means she can generate initial ...
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