In our Season Two opener, we spotlight how the Vancouver Aquarium is creating more inclusive spaces for visitors—starting with their Neurodivergent Days. We learn how they're reimagining the aquarium experience to be more welcoming, accessible, and calming for neurodivergent individuals.

We also dive into the incredible work of the Marine Mammal Rescue Centre, where conservation meets compassion through the rescue, rehabilitation, and release of injured marine animals. It’s a powerful conversation about empathy, accessibility, and protecting ocean life—on land and at sea.

Originally from Quebec, Linda is the Manager of Community Outreach at the Vancouver Aquarium, Her focus is making the facility truly inclusive. Her journey began as Manager of Visitor Experience & Admissions for six years, and after helping reopen the Aquarium post-COVID, she transitioned into her current role. One of her proudest achievements is developing our Sensory Friendly Hours program, ensuring a welcoming space for all. With a background in tourism and aviation, she thrives on creating meaningful experiences. Married with no children, she is blessed with 25 wonderful "nibblings" who bring joy to her life.

Linda 's Facebook page

@vanaqua on Instagram

Linda 's Website

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

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Listen to Up to So Good: The Purpose of Business

Up to So Good: The Purpose of Business is produced by All Purpose; a creative design...