In this episode of Marketing Trends Now, I’m diving into one of the biggest mistakes I see entrepreneurs making with short-form video: posting just to keep up. If you’ve been spinning your wheels trying to follow trends and post every day—and still not seeing results—this episode is your permission slip to pause and rethink the strategy.

I’ll walk you through the approach I use with clients to transform burnout into results-driven visibility. Because short-form video should be working for you—not the other way around.

Key Takeaways:

1. Why posting daily won’t guarantee sales or leads

2. How to create videos that actually convert into DMs, conversations, and clients

3. The #1 question you must ask before posting

4. What to do instead of chasing every trending sound

A simple short-form challenge to start seeing traction this week

Let's start using video with purpose—so you attract the right audience and guide them to the next step.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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