Así se Hace - Creative Best Practices
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Así se Hace - Creative Best Practices
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In this episode, Multicultural Creative Director Antonio Francisco from Studio Resonate speaks with Gabriel Reyes from Alma, a top agency for the Hispanic market. Gabriel delves into the role of a second-generation Dominican in U.S. advertising, emphasizing genuine representation. He praises brands getting it right and shares his journey of cultural transmission to his son. Later, Melany Rosencwaig from Studio Resonate chats with colleague Natalie Leal. Natalie discusses her commitment to inclusivity in copywriting, her approach to bilingual ads, and the delicate balance of ensuring Hispanic audiences feel acknowledged without feeling pandered to.
This episode features:
Antonio Francisco, Gabriel Reyes, Melany Rosencwaig, Natalie Leal, Homero Espinosa