Partnerships aren’t just a revenue stream, they’re a critical part of how we deliver impact across an organisation. But too often, we reduce them to packages, logos, and vague promises of “exposure.”

This episode is your chance to rethink that.

Mike Barouche challenges the traditional approach and shares a more strategic, human-centred model for partnership success.

You’ll learn:

• Why onboarding is make-or-break.
• How to design events that serve both members and sponsors.
• What happens when we stop chasing generic ROI and start owning real outcomes.

If you're ready to stop pitching and start partnering,this is the conversation you didn’t know you needed.

Want to know more?

Connect with Mike Barouche.

Find out more about his partnership insights at www.revenuethroughrelationships.com.au

In this episode of the Association Hub Podcast, Olena sits down with one of the most respected voices in the Australian association sector, John Peacock AM. With a career spanning decades and a legacy that includes founding Associations Forum and later launching Governology, John’s passion for associations was formally recognised when he was awarded an AM (Member of the Order of Australia) for his standout contribution to the sector.

In this episode, John shares personal stories, practical insights, and governance tips for association leaders.

We explore:

• How John’s family roots and teenage volunteering sparked a lifelong commitment to associations

• The most common governance pitfalls

• What makes a truly effective association board, and how to tell if yours needs a revamp

• The role of associations in a fast-changing world and why staying relevant means staying innovative

John also reflects on the evolving landscape of member engagement, the rise of new communities, and how associations can continue to be the trusted voice in their sector.

This episode is a must-listen for CEOs, board members, and emerging leaders looking to sharpen their governance skills and stay ahead of the curve in a fast-changing sector.

Check out John’s work and dive into one of the many brilliant sector events hosted by Associations Forum (in Australia) or Governology (in the UK), there’s always something valuable on offer.

We welcome back Luke Daly, now one year into his role as CEO of the Australian Swim Schools Association for a candid conversation about what it truly takes to step into the top job.

Forget the highlight reel. Luke shares the unfiltered version: navigating change, managing limited resources, facing imposter syndrome, and learning to lead while still finding your feet. It's honest, practical, and sometimes unexpectedly funny (yes, even job interviews with two dislocated knees).

Whether you're leading for the first time, mentoring future leaders, or just curious about what modern association leadership actually looks like, this episode is for you.

Highlights from this episode:

• What no one tells you about becoming CEO

• Early priorities that help create momentum
• Grassroots member engagement that makes a difference
• Balancing passion with practicality
• How small wins can lead to lasting change
• The role of mentors and mindset

A grounded, refreshing take on leadership from someone living it day to day.

If you want to know more, reach out and connect with Luke Daly on LinkedIn.

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