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Authenticity That Scales: Building a Business Aligned With Soul and Systems

Authenticity That Scales: Building a Business Aligned With Soul and Systems

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In this episode of From Stuck to Scaled, host Julio Gonzalez welcomes visionary leader and operations strategist Jona Hernandez, Co-Founder of Jim’s Integrative Massage. More than just a business owner, Jona is the embodiment of a deeper movement — one rooted in faith, clarity, and authenticity.

Together, they dive into how spiritual alignment and operational discipline can coexist — and even fuel — sustainable business growth. Jona shares how The Resonant Way, his framework for purposeful living, shapes his leadership style, team culture, and client experience. You’ll learn how systems like SOPs and strategic frameworks protect team well-being, why defining your company’s purpose is more than a marketing exercise, and how faith — not dogma, but disciplined belief — powers bold, consistent action.

If you’re a business owner feeling torn between profit and purpose, this conversation is for you. Walk away with actionable tips on how to lead with intention, create systems that reflect your values, and scale without losing your soul.

Key Takeaways:

· Why businesses get stuck when they scale output but ignore purpose

· How to align your operations with your authentic mission

· Actionable ways to audit your culture and reconnect with your "why"

You can find and follow Jona on Instagram @shamanjona and visit his business's website at https://www.jimsintegrativemassage.com.

Follow host Julio Gonzalez on:

· LinkedIn at https://www.linkedin.com/company/vctogrow/

· Facebook/Instagram at @VCTOConsulting

· YouTube @WeAreVCTO

· Webpage www.redefinepossible.co

Email Julio at julio@redefinepossible.co with any comments, questions or suggestions!

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