Explore the potential of focus groups to elevate your mediation success with insights from Elizabeth Larrick. This episode is a must-listen for trial lawyers looking to refine their negotiation strategies. Elizabeth shares the strategic advantages of conducting focus groups two to three months before mediation to influence insurance company figures effectively. She distinguishes between focus groups for trial preparation and those tailored specifically for mediation, offering techniques to maintain confidentiality while utilizing focus group findings to drive better settlements.

Elizabeth emphasizes the critical importance of early preparation, providing ample time to share insights with the opposing side ahead of mediation. This proactive approach enhances negotiation effectiveness and informs decision-making.

In this episode, you will hear:

• Strategic use of focus groups to enhance mediation success
• Importance of conducting focus groups 2-3 months prior to mediation
• Differentiating focus groups for mediation from those for trial preparation
• Techniques for maintaining confidentiality while sharing focus group insights
• Leveraging mediators to communicate focus group findings effectively
• Early preparation as a key advantage in mediation strategy

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Supporting Resources:

In case you missed it, here is Episode 139 that talks about using focus groups in discovery. Listen here.

Curious about doing a focus group for your upcoming mediation? Schedule a free call to see how Elizabeth can help.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.