🎙B Corps in Ireland: Laura Castello on THINKHOUSE, Youth Culture & the Moment They Knew

Laura Costello is Head of Sustainability & Planet Services at THINKHOUSE, and Ireland Lead at Purpose Disruptors, a non profit working to change the story of advertising. With 10+ years in the communications industry, she is responding to the climate and nature crisis through strategy, storytelling, imagination and community building. Accelerating cultural and business transformation for a thriving future, she works with a range of clients across the corporate, public and not for profit/NGO sectors. Laura is also a Clean Creatives ambassador.

In this episode of ESG Made Easy, we sit down with Laura Castello, from THINKHOUSE—an award-winning youth marketing agency and one of Ireland’s newest B Corps.

Laura shares her journey with THINKHOUSE since 2015 and the powerful moment that sparked their B Corp certification decision (spoiler alert: it involves a book, a colleague, and a bold boardroom moment). We explore how certification has opened doors to new clients, shaped sustainability-driven campaigns like Good Life 2030, and earned THINKHOUSE a spot as an Irish Government SDG Champion.

You’ll also hear about:

Laura’s top sustainability book picks:

1. The Overstory by Richard Powers
2. Braiding Sweetgrass by Robin Wall Kimmerer
3. Citizens by Jon Alexander

✨ Why THINKHOUSE chose B Corp (and what was holding them back)

🌍 How youth culture is a powerful force in reshaping brand sustainability

📊 The power of B Corp’s proof points, global recognition, and simplicity

💡 Campaigns that navigate the tension between consumption and sustainability

This episode is part of our special series on B Corps in Ireland, spotlighting companies embedding purpose into business.

Thank you for tuning into this episode of ESG Made Easy, where we break down sustainability and governance topics for business owners looking to navigate the ESG landscape with confidence. We hope you found today's discussion insightful and actionable.

If you enjoyed this episode, subscribe, rate, and review – it helps massively! Your feedback helps us reach more listeners like you and continue to deliver practical ESG advice.

🎧 Dive deeper into today’s topics and access additional tools on our website:

👉 www.esgmadeeasy.co.uk

👉 https://www.thinkhousehq.com/

👉 https://www.purposedisruptors.org/

👉 https://www.goodlife2030.earth/

👉 https://www.youtube.com/watch?v=ncAzTEWF-Mw&list=PLLS6wd6WYC_9fynXxc5smtpgCUGtzC4Z4

👉 https://www.linkedin.com/in/lauracostello11/

📲 Stay connected and join the conversation! Follow us on social media @esgmadeeasy @goodlife2030Ireland, @thinkhouse, @lauraevelync, @purpose_disruptors

Thank you for tuning into this episode of ESG Made Easy, where we break down sustainability and governance topics for business owners looking to navigate the ESG landscape with confidence. We hope you found today's discussion insightful and actionable.

If you enjoyed this episode, subscribe, rate, and review - it helps massively! Your feedback helps us reach more listeners like you and continue to deliver practical ESG advice.

Dive deeper into today's topics and access additional tools on our website www.esgmadeeasy.co.uk.

Stay connected and join the conversation! Follow us on social media @esgmadeeasy

Keep in touch!