Summary

In this conversation, Chris Simmance interviews Mike, an account executive from Channable, a multi-channel e-commerce platform. They discuss the importance of being data-driven in the agency world and how Channable helps agencies optimize their performance. Mike emphasizes the need for agencies to constantly innovate and stay ahead of the competition. He also highlights the value of Channable's features, such as feed management, PPC automation, and image editing. The conversation touches on the challenges agencies face, the importance of data analysis, and the benefits of being part of Channable's agency partner program.

Takeaways

Being data-driven is crucial for agencies to succeed in the e-commerce industry.

Channable offers a range of features, including feed management, PPC automation, and image editing, to help agencies optimize their performance.

Innovation and staying ahead of the competition are key factors for agency success.

Channable's agency partner program provides additional benefits, such as exclusive events and co-marketing opportunities.

Agencies need to constantly analyze data and make data-driven decisions to improve client performance and retain clients.

Chapters

00:00 Introduction and Overview of Channable

02:50 The Importance of Being Data-Driven

07:57 Channable's Features for Performance Optimization

12:14 Innovation and Staying Ahead of the Competition

21:29 Articulating Data and Making Data-Driven Decisions

Summary

Ollie Heum, the Creative Director of Prosper, a growth agency based in Manchester, discusses his journey in the agency and shares insights on managing and growing a business. He emphasizes the importance of finding a niche and being passionate about it, as well as the value of having a clear vision and effective communication within the team. Ollie also highlights the shift from focusing solely on running ads to taking a holistic approach and solving problems for clients. The conversation touches on topics such as operational management, onboarding processes, and the benefits of using tools like ClickUp.

Takeaways

Find a niche that you are passionate about and double down on it.

Having a clear vision and effective communication within the team is crucial for success.

Shift from focusing solely on running ads to taking a holistic approach and solving problems for clients.

Use tools like ClickUp to streamline operational management and improve communication and efficiency.

Chapters

00:00 Introduction and Sunny Spirits

04:01 Successes and Lessons Learned

06:09 Advice for Younger Self

08:52 Supporting Each Other as Founders

09:50 Regrets and Key Business Practices

12:27 Operational Management with ClickUp

15:21 The Importance of Onboarding and Communication

16:21 Advice for Starting an Agency

19:26 Closing Remarks

Summary

In this conversation, Chris Simmance interviews Harry Sanders, the founder of StudioHawk, an SEO agency. They discuss the differences in the SEO landscape between the UK, Australia, and the US, with a focus on digital PR. Harry shares his insights on the challenges of scaling a business, the importance of focusing on your zone of genius, and the need for continuous learning and adaptation. He also talks about his personal growth as a leader and his involvement in philanthropic endeavors. The conversation ends with a discussion on the future plans for StudioHawk in each market.

Keywords

SEO, digital PR, scaling a business, leadership, philanthropy

Takeaways

The SEO landscape is fairly similar globally, but there are some differences in specific areas like digital PR.

Scaling a business requires strategic thinking, focusing on your zone of genius, and adapting to industry trends.

Leaders should prioritize personal growth, philanthropy, and making a positive impact.

StudioHawk is focused on expanding in the UK, building a presence in the US, and solidifying its position in Australia.

Chapters

00:00 Introduction and Catching Up

06:19 Scaling a Business and Challenges

10:48 Future Plans for StudioHawk

Sound Bites

"The UK is a lot further ahead on things like digital PR... Australia is still learning what the hell DPR is."

"Who cares about the facts when you get a backlink?"

"To get from one level of growth to the next is almost twice as hard."