If your brand feels a little… fuzzy, this is your wake-up call.

In today’s episode, we use Justin Baldoni’s ‘Man Enough’ brand as a live case study to explore what makes a brand clear, trustworthy, and positioned for sustainable growth—and what causes even purpose-driven platforms to lose momentum.

We’ll unpack:

– The branding archetypes Baldoni leaned on—and where they got muddy

– The BG5 (Human Design for business) profile that sheds light on his leadership + marketing style

– Key mistakes in brand messaging, positioning, and platform alignment

– How public perception shifts when your brand identity isn’t cohesive

– And most importantly, what you can take away to tighten up your own brand for clarity, resonance, and conversion

Whether you’re building a personal brand, podcast, or purpose-driven business—this episode gives you real-world branding strategy through the lens of pop culture, psychology, and energetic alignment.

📍Pop culture meets precision strategy. Let’s get into it.

#BrandStrategy #ManEnough #JustinBaldoni #MarketingCaseStudy #BG5Business #HumanDesignForBusiness #BrandArchetypes #BusinessPodcast #EntrepreneurTips

If you’re stuck in an endless cycle of launching, pivoting, and reinventing your brand every month—this episode is your reality check and your roadmap.

We’re breaking down:

• Why winging it is killing your growth (and sanity)

• The psychology behind powerful, profitable brands like Taylor Swift and Apple

• What went wrong with Peloton and BlackBerry—and how to avoid it

• The real reason structure = freedom in business

• Actionable tips to build brand clarity, consistency, and scale without burnout

Plus, I’m dropping a big announcement: my signature branding mastermind officially opens tomorrow. Normally it launches in January—but this year, grief came first. And I’m finally ready to lead again, this time with even more depth.

Whether you’re a coach, creative, or multi-passionate entrepreneur—this episode will help you stop chasing your tail and start building something iconic.

Ready to scale your brand in a way that fits your lifestyle? Learn more about me here: https://www.ashleybrianaeve.com/

Are you tired of blending in online? In this episode, I share my exclusive BLA Framework to build a category-of-one personal brand that gets you paid for what you’re best at.We’ll cover how to align your BG5 "Success Codes", leverage your Gene Keys Life Work, and choose your perfect Brand Archetype so you can build a values-driven business that feels aligned AND profitable.Whether you’re just starting your personal brand or scaling an existing business, this is the exact process I use with my private clients to create iconic legacy brands.You’ll learn: • How to combine BG5, Gene Keys, and brand psychology for ultimate clarity • The real secret to building a business that feels easy AND profitable • Why values-driven brands win in 2024 (and beyond)Subscribe, screenshot, and tag me on IG @ashleybrianaeve if this episode hits home for you!Ready to work together on your personal brand? Check out: https://www.ashleybrianaeve.com/ or email support@ashleybrianaeve.com to discuss the BG5 Success Codes Package!Learn more about Gene Keys here: https://genekeys.com/ref/1717/