Kenny Dillingham's assertion that "recruiting is dead, retention is alive" encapsulates a growing sentiment in college football, emphasizing the importance of player development and loyalty in the transfer portal era. While retention is undeniably crucial, this perspective doesn't necessarily diminish the importance of recruiting for every program, especially one like Iowa State. For the Cyclones, success has been built on a robust foundation of excelling at both recruiting and retaining talent.

Iowa State, under Matt Campbell, has consistently punched above its weight in recruiting. They've mastered the art of identifying undervalued prospects who fit their specific cultural and schematic needs, often developing two and three-star recruits into NFL-caliber players. This isn't just about finding warm bodies; it's about strategic, targeted recruiting that brings in individuals committed to the program's long-term vision.

Simultaneously, Iowa State boasts an impressive track record of retention. Their strong team culture, player-first approach, and consistent coaching staff have fostered an environment where athletes want to stay, grow, and contribute. Players buy into the program's philosophy, seeing a clear path to development and success, which minimizes departures through the transfer portal.

Thus, for Iowa State, it's not a zero-sum game between recruiting and retention. Their ability to consistently bring in the right talent and keep them within the program has been a cornerstone of their rise. Dillingham's statement highlights a critical shift in the landscape, but Iowa State demonstrates that for some, mastering both facets remains the optimal path to sustained competitiveness.

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