Be a Marketer with Dave Charest Podcast Por Constant Contact arte de portada

Be a Marketer with Dave Charest

Be a Marketer with Dave Charest

De: Constant Contact
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 As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the 2x Webby Award Honoree Be A Marketer podcast! New episodes coming in July!© 2023 Constant Contact Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • What an NFL Running Back Can Teach You About Marketing with Austin Ekeler

    What an NFL Running Back Can Teach You About Marketing with Austin Ekeler
    May 22 2025
    From Colorado ranch life to NFL stardom, Austin Ekeler has built multiple successful ventures through resilience and strategic marketing. In this episode, Dave Charest, Director of Small Business Success at Constant Contact, explores how the Washington Commanders running back applies the same determination to his business ventures as he shows on game day.As founder and CEO of the Austin Ekeler Foundation and Eksperience content platform, Austin shares how his early marketing efforts yielded diminishing returns until he discovered the power of audience segmentation. "What makes marketing successful? Consistency," Austin explains as he reveals how automated messaging and targeted communication transformed his business relationships.Austin candidly discusses his $1.2 million tech investment misstep and how that painful lesson shaped his more measured approach to business growth. His marketing journey began with simple email collection during his Twitch streaming days and gradually evolved as he expanded into multiple ventures, including real estate projects and an investment fund.Whether renovating high school weight rooms through his foundation or helping athletes connect with fans via Eksperience, Austin demonstrates how proper audience segmentation builds authentic relationships. His methodical approach offers a practical blueprint: start small, test strategies, learn from setbacks, and thoughtfully implement technology to maintain personal connections at scale - a balance of automation and hands-on engagement that any business can adapt for their marketing efforts.Additional resources:Create and Manage tagsUse the Automation Path Builder to add or remove tags from your contactsAutomatically send a series of emails when a contact joins your listMeet Today's Guest: Austin Ekeler of the Washington Commanders and the Austin Ekeler Foundation🏈 What he does: Austin Ekeler is the current running back for the Washington Commanders. He's also an entrepreneur, philanthropist, and founder of multiple business ventures, including the Austin Ekeler Foundation, which renovates weight rooms in high schools nationwide, and Eksperience, a content management platform for athletes and organizations. 💡 Key quote: "I think it's important to know that the journey doesn't stop and it's not an unsuccessful journey if your business is not successful. I think it's only an unsuccessful journey in the business world, entrepreneurial world, if you don't take the lessons that are learned from your wins and from your losses."👋 Where to find him: Website | X, formerly known as Twitter | LinkedIn | Instagram👋 Where to find Eksperience: Website | Instagram | LinkedIn👋 Where to find Austin Ekeler Foundation: Website | Instagram | Facebook If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    42 m
  • Ask Dave: 2025 National Small Business Week Edition

    Ask Dave: 2025 National Small Business Week Edition
    May 20 2025
    What happens when you take your marketing questions directly to the source, live and in person? You get real, unfiltered conversations with small business owners tackling everything from email strategy to AI content creation.To celebrate National Small Business Week, Dave Charest, Director of Small Business Success at Constant Contact, hit the road for live Q&As at Small Business Expo events in Boston and NYC. In this special “Ask Dave” edition of Be a Marketer, he answers real questions from real business owners on the spot.In this conversation, you’ll hear insights on how to get started with marketing when you’re new to it, ways to clean up and grow your email list, how introverts can build a content strategy that feels natural, and how to use automation, segmentation, and AI to stay consistent without burning out. Whether you’re running a solo business or building a growing team, you’ll walk away with honest, tactical advice straight from the field.Additional Resources:Getting started with Constant ContactUnderstanding contact segmentationSchedule and send an emailCreate a Social Post and schedule it to publish on social mediaCreate and activate an eventAutomatically send a series of emails when a contact joins your list"Ask a Trainer" Daily Drop-In SessionsKickbox integration with Constant ContactKeeping clean contact listsView the location of your clicks in the Email Heat MapUse the Content Generator to write email, landing page, social, and SMS content for youSCOREMeet Today’s Guest: This episode features a wide range of small business owners who stepped up to the mic during our live Q&A sessions at the Constant Contact booth. From marketing agencies and HR consultants to spa owners, content creators, and market researchers, these entrepreneurs brought their most pressing marketing questions to the table.In their conversation with Dave Charest, Director of Small Business Success at Constant Contact, each offered a different perspective on the small business journey. You’ll hear thoughtful questions about finding your audience, creating content that feels true to who you are, staying consistent with marketing efforts, and making technology work for you, not the other way around.As Sophie put it: “I’m trying to figure out the best way to connect with people when I’m stuck in that introverted way.” That moment captured exactly what this episode is about, meeting business owners where they are, and helping them build confidence and clarity with every step forward.These conversations were recorded live at the Small Business Expo events in Boston and NYC.Aleah Carter: Marketing professional at Jillian Circus, a full-service digital marketing agency based in Long Island, NY 👋 Where to find her: LinkedInDavid Williams: Founder of Triton Talent Solutions, an HR consulting firm focused on recruiting for small businesses 👋 Where to find him: LinkedInSophie Lee: Founder of a multimedia production company👋 Where to find her: LinkedInTatiana Guerrero: Director at Diamond Aesthetics Academy and co-owner of Diamond Skin and Body Spa in the North Shore area 👋 Where to find her: LinkedInAlice Sungurov: Freelance content and marketing consultant exploring a business in art licensing 👋 Where to find her: LinkedInJames Saunders: Founder of EventAndTravel.com, a long-time event and travel professional based in NYC👋 Where to find him: InstagramRob Hebron: Commercial real estate broker and third-generation partner in a family-owned firm👋 Where to find him: LinkedInMartha Hayward: Founder of Bird Dog Insights, a market research company helping businesses better understand their customers👋 Where to find her: LinkedInIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    1 h y 11 m
  • Smart Ways to Use Al as a Solopreneur with Mike Allton

    Smart Ways to Use Al as a Solopreneur with Mike Allton
    May 15 2025
    Four hours per week. That's all Mike Allton needs to run a content machine that includes newsletters, blogs, and multiple podcasts. As an AI strategist, podcast host, and chief storyteller at Agorapulse, Mike has mastered the art of efficiency.His secret? A strategic blend of AI tools and email marketing automation that turns one piece of content into many, all while building deeper connections with his 45,000+ subscribers."AI is not a tool. It's a technology. It's an underpinning to everything that we're doing today. It's like electricity or the Internet," Mike explains on this episode of Be A Marketer.In his conversation with Dave Charest, Director of Small Business Success at Constant Contact, Mike reveals his approach to creating high-quality content at scale and how his open rates increased by 100% after switching to Constant Contact.He also shares practical ways to use AI as a collaborative partner in marketing and explains why welcome emails and segmentation are crucial to email marketing success.Additional Resources:AI Content GeneratorAutomatically Generate a Marketing CampaignAgorapulse podcast episode with Dave Charest (Three Actions That Drive Small Business Marketing Success)Create a Segment of ContactsGrow Your Contact List With Sign-Up FormsUsing Click Segmentation in an EmailResend to Non-openersCreate and Manage an Automated Welcome EmailMeet Today’s Guest: Mike Allton of The Social Media Hat and Agorapulse🎯 What he does: Mike Allton is an AI strategist and podcast host at The Social Media Hat, as well as the chief storyteller at Agorapulse, a social media management tool. He has spent over a decade in digital marketing, helping marketers make sense of blogging, SEO, social media, and now AI.💡 Key quote: "We are in the midst of the fourth industrial revolution, the AI revolution, where everything we do and know as a society is literally changing. And that's not just hype, that's actually what's happening right now."👋 Where to find him: X, formerly known as Twitter | LinkedIn | YouTube | Instagram 👋 Where to find The Social Media Hat: Website | Instagram | Facebook | LinkedIn👋 Where to find The Agorapulse: Website | Instagram | X, formerly known as Twitter | Facebook | LinkedInIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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    53 m
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