What does your Instagram bio say about you? If a potential client landed on your profile right now, would they know what you offer, where you're located, or how to book with you?

In this episode, we're breaking down exactly how to write a bio that reflects your brand, highlights your services, and makes it easy for people to book. Including:

✔ What to put in your name field (hint: don’t repeat your handle)

✔ How to write a clear and simple “who you help and how” statement

✔ What not to include (like hashtags or tagging brands)

✔ How to use your bio strategically when you offer more than one service

Plus, I share examples for lash techs, skincare specialists, nail techs, and holistic beauty pros—so you’ll walk away with something you can copy and tweak for your own biz.

And if you update your bio after this episode, tag us @beautycultcanada—we’d love to see it and share it.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!

Follow Us:

https://www.instagram.com/beautycultcanada/

https://www.facebook.com/BeautyCultCanada

https://www.linkedin.com/company/beauty-cult-canada

https://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

Clean beauty isn’t just a trend, it’s a $39 billion industry in the making. But what does it actually mean? In this episode, we’re breaking it down in a way that makes sense for beauty pros.

We talk about:

• The different ways clients define “clean”
• Why your values matter when choosing brands
• What to look for in product lines (cruelty-free, recyclable, ethically sourced, etc.)
• Easy ways to make your treatment room more sustainable
• How to talk about clean beauty without being preachy

Whether you’re all-in on sustainability or just want to take the first step, this episode will help you understand what matters to your clients and how to show them you care.

Got questions or topic ideas? Tell us: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!

Follow Us:

https://www.instagram.com/beautycultcanada/

https://www.facebook.com/BeautyCultCanada

https://www.linkedin.com/company/beauty-cult-canada

https://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA.

Tera from Beauty Cult Canada joins us to talk about something that’s affecting every beauty professional right now: rising prices. We break down what’s really happening with tariffs, how it’s impacting beauty product costs in Canada, and what that means for your bottom line.

Tera’s shares what triggered her recent decision to raise prices, what the hidden costs of importing are, and how it’s not just about profit, it’s about survival. We also get into how estheticians and spa owners can talk to clients about their own price increases, and ways to manage the shift without losing trust or sales.

This episode is a must-listen if you're wondering why your supplier prices are changing, and what you can do to protect your business.

What’s one thing you can do to prep your clients for a price increase?

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!

Follow Us:

https://www.instagram.com/beautycultcanada/

https://www.facebook.com/BeautyCultCanada

https://www.linkedin.com/company/beauty-cult-canada

https://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA