Episode Summary:

In this impactful episode of Beauty and the Boss, Levarna uncovers the often-overlooked secret to a thriving bridal beauty business: the client journey. While flawless artistry matters, she explains that what truly sets top artists apart is how they make clients feel before, during, and after the service.

From inquiry to post-wedding follow-ups, Levarna breaks down a luxury client experience system you can implement right away. Learn how to automate and personalize every touchpoint, build brand loyalty, and stand out even in a saturated market.

She also shares practical tips on email automation, welcome kits, booking workflows, and adding warmth to your systems. If you’re ready to work smarter and stop losing clients to less talented but more organized artists, this episode is for you.

🎧 You'll Learn:

• How to build automation systems that still feel personal and warm
• How to structure post-wedding follow-ups for reviews and referrals
• Why branding consistency builds trust and authority
• How to handle constructive feedback and avoid negative reviews
• Real-world examples of luxury service touches (like thank-you cards and gifts)

🧭 The Five-Star Client Journey Framework:

1. The Inquiry Stage

2. The Onboarding Process

3. Pre-Wedding Communication

4. Wedding Day Experience

5. Post-Wedding Follow-Up

6. Systematizing It All

💬 Notable Quotes

“The client journey is what builds loyalty, trust, and referrals not just the makeup.”

“You can be the best artist in town, but if you ghost a bride after the inquiry, she won’t remember you.”

“Luxury service is how you make her feel—not just what you apply to her face.”

“Brides love knowing what’s next. That’s the real magic behind professional systems.”

📚 Resources & Tools Mentioned:

Dubsado HoneyBook Manychat

• MUA Ideal Client workbook

https://drive.google.com/file/d/1emb4LQt3pGmQDn2BflQMHPISvtUHS0ZM/view?usp=sharing

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/

Loved this episode? Share it and join the Book More Brides waitlist!✨

Episode Summary:

In this intimate and inspiring episode, Levarna sits down with her long-time hairdresser and now powerhouse salon owner, Hannah Stechman. From humble beginnings as a teen looking for a way out of school, Hannah's journey is one of transformation, self-discovery, and strategic growth. Now the proud owner of Splendid Hair, a cutting-edge home salon, and a brand ambassador for international haircare brands, Hannah opens up about the realities of burnout, the perks and challenges of running a home salon, building a dream team, and evolving creatively as a hairstylist and businesswoman.

Listeners will be treated to honest reflections, business-savvy insights, and empowering advice on how to build a thriving business rooted in authenticity, creativity, and freedom.

🎧 You'll Learn:

• How Hannah went from uncertain teen to pro stylist
• What makes her home salon feel like a true sanctuary
• Balancing personal and professional life at home
• Tips for boundaries and mindful salon design
• Building a creative, empowered team culture
• Using social media and aesthetics to attract clients
• Stepping into educator and ambassador roles
• Behind the scenes of her wedding styling biz
• Why supporting her team’s personal brands boosts the salon

💬 Notable Quotes

“If I was opening a salon on the main street, it would still look just like Splendid. This isn’t a garage with a chair in it—it’s a creative sanctuary.”

“Everything in my space is intentional. If it’s photo-worthy from every angle, clients will post. That’s free marketing.”

💡 Levarna’s Key Insights:

• When you help your team build their own personal brands, it builds your business too.
• Facing fear and discomfort is a sign you’re on the right track toward personal and professional expansion.

📚 Resources Mentioned:

• Splendid hair website: https://splendidhair.gettimely.com/

• Hannah Stech Hair https://www.hannstechhair.co.nz/

• Splendid Hair Instagram https://www.instagram.com/splendidhairnz/?hl=en

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

Connect with Hannah:

https://www.instagram.com/hannstech_hair/?hl=en

💬 Loved this episode? Share it and tag us!

Episode Summary:

In this episode, Levarna shares her hard-earned wisdom on one of the most common questions she receives as a successful bridal business owner: Should I build a team?

Whether you're a fully booked solo artist dreaming of freedom, more income, or scaling your brand, Levarna walks you through the real pros and cons of building a bridal team from hiring artists and admin support to stepping into a leadership role. With a candid, no-fluff approach, she details what worked, what didn’t, and what you should know to avoid common (and costly) mistakes.

This episode is a must-listen if you're considering taking your bridal business to the next level by adding team members while maintaining your standards and profitability.

🧠 You'll Learn:

• The benefits of building a team: freedom, scale, authority, and financial growth.
• The hidden challenges: letting go of control, managing artists, and building systems.
• When it’s the right time to start hiring.
• How to avoid the biggest financial mistake when paying contractors.
• Why building a team means becoming a leader, not just an artist.
• The importance of backend systems and streamlined operations before expansion.

🛠 Key Takeaways & Advice:

• Find the right people: Reliability, passion, and personality fit are non-negotiables.
• You can’t do it all: Hiring admin support frees you to focus on marketing and strategy—what actually drives growth.
• Systems are essential: Contracts, clear communication, booking platforms, and client management tools will prevent chaos.
• Profit is not guaranteed: Don’t overpay contractors. Know your numbers.
• Start small: Begin with part-time or trial collaborations and grow from there.

💬 Notable Quotes

“Your team members have to be ultra passionate about the wedding industry… If they’re not, the cons will outweigh the pros.”

“Letting go of control was the hardest thing for me. I’m a perfectionist.”

“You’re responsible for how your team represents your brand. That requires leadership—not just artistry.”

“Building a team can be the most freeing, profitable decision—but only when done right.”

📚 Resources Mentioned:

👉 Levarna recommends listening to her previous episode featuring Laura O’Hagan, an expert in Profit First.

• Waitlist for the next intake of Book More Brides Artist Academy:

https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist

• Bridal Ad Mastery

https://levarnabusinesscoach.mykajabi.com/bridal-artist-collective

• Book More Brides Facebook Group

https://www.facebook.com/share/g/16M6XuHnY1/

Connect with Levarna:

https://www.instagram.com/levarnabusinesscoach/

✨Ready to scale with less stress and more support? Join the waitlist for my upcoming program. Let’s build your dream team together.