Mark Murphy is the Chairman and CEO of Leadership IQ, a training and research firm for employee engagement studies. He is a New York Times Best-Selling Author of Hundred Percenters, Hiring for Attitude, HARD Goals,The Deadly Sins of Employee Retention, Truth At Work, and Managing Narcissists, Blamers, Dramatics and More… (Leadership IQ Fast Reads Book 2).

Mark is a weekly contributor to Forbes and is ranked as a Top 30 Leadership Guru. He is a keynote speaker and has lectured at the United Nations and Harvard Business School. His research has been featured in The Wall Street Journal, Fortune, Forbes, Bloomberg Businessweek, and The Washington Post. He has appeared on CBS News Sunday Morning, ABC’s 20/20, Fox Business News, CNN, and NPR.

Are you struggling to “nudge” consumers into making more efficient decisions? What if you could drive up the value of your fundraising campaign and improve your strategies for a more profitable outcome?

Behavioral economics examines the model of human behavior to create and deliver new ways to engage with consumers. Mark Murphy prefers to think of behavioral economics as understanding the human condition — or what makes people tick — and communicating more effectively. By leveraging the anchoring, trivialization, endowment, and many other theories in your nonprofit fundraising, you can increase giving and create better ways to engage with prospective donors. Do you want to know how to translate the value of your emotional, social, and economic fundraising impacts to consumers to generate more donations? 

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman sits down with Mark Murphy, Chairman and CEO of Leadership IQ, to discuss increasing fundraising efficiency by using theories of behavioral economics. Mark talks about the human desire to give, why a heartfelt message is more powerful than a gift, and understanding the research and factors that drive human behavior.