Behind the Golf Brand Podcast with Paul Liberatore Podcast Por Paul Liberatore arte de portada

Behind the Golf Brand Podcast with Paul Liberatore

Behind the Golf Brand Podcast with Paul Liberatore

De: Paul Liberatore
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It’s like playing a round of golf with some of the most interesting innovators and entrepreneurs and listening to the stories behind their success.


Hi, I’m Paul Liberatore, and I love talking to entrepreneurs and the stories behind their brands. I find it intriguing when people are vulnerable and honest about their struggles and successes. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to some of the biggest names and brands in the game of golf.


So come join me on my quest to find the stories Behind the Brand.

© 2025 Behind the Golf Brand Podcast with Paul Liberatore
Ciencias Sociales Economía Gestión y Liderazgo Golf Liderazgo
Episodios
  • #142 - Sqairz Golf Shoes: Bob Winskowicz (founder)
    Jun 2 2025

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    Sqairz Golf Shoes, founded in 2019 by Bob Winskowicz, are a groundbreaking innovation in golf footwear designed to enhance performance through balance, stability, and swing speed. The idea for Sqairz originated on a New England driving range, where Winskowicz noticed improved stability while wearing square-toed dress shoes. This realization led to years of research into biomechanics, ground force reaction, and foot movement, culminating in the creation of Sqairz golf shoes.

    The defining feature of Sqairz shoes is their patented square toe design, which provides golfers with more room for their toes to sit naturally and improves balance by increasing ground contact area. This wider base under the ball of the foot enhances stability during swings, optimizing energy transfer and boosting accuracy and distance. Independent tests have shown that wearing Sqairz shoes can increase swing speed by up to 2.9 mph, translating into additional yardage.

    Sqairz shoes prioritize comfort, performance, and style. They feature waterproof materials for durability, breathable designs for comfort, and innovative "Sta-Put" laces that remain tied throughout a round of golf.

    Endorsed by PGA Tour legends like Sir Nick Faldo and John Daly, Sqairz has gained credibility as a performance-driven brand. The company is expanding its technology into other sports while maintaining its commitment to revolutionizing golf footwear with science-backed innovation.


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    42 m
  • #141 - MNML Golf: Sam Goulden
    May 26 2025

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    MNML Golf, founded in 2020 by Sam Goulden, emerged as a revolutionary brand in the golf industry with a focus on innovation, sustainability, and minimalism. The company’s mission is to create high-quality, functional golf products while prioritizing environmental responsibility. Goulden, a former college golfer and golf instructor with over 20 years of experience, conceptualized MNML Golf after being inspired by a sticker in an Indonesian bathroom. This moment sparked the idea for a modern golf bag brand that would blend utility and simplicity with cutting-edge technology.

    MNML Golf bags are known for their lightweight design, durable construction using recycled materials, and eco-friendly features. For instance, the MR1 model incorporates recycled ripstop fabric made from 40 plastic bottles and includes innovative elements such as magnetic closures, solar-powered phone chargers, Bluetooth speakers, and thermal-lined cooler pockets. These features cater to the needs of modern golfers while reducing environmental impact. The bags are designed to be minimalist yet functional, offering a sleek aesthetic and practical storage solutions.

    The company also emphasizes sustainability through initiatives like its trade-it-forward program. Customers can trade in old golf bags for discounts on MNML products, which are then refurbished and donated to underserved junior golfers. MNML Golf has already contributed hundreds of bags to youth programs.

    Operating from its headquarters in Redondo Beach, California, MNML Golf fosters community engagement through open spaces where customers can interact with staff. With a commitment to continuous improvement and customer satisfaction, MNML Golf represents a forward-thinking approach in the sporting goods industry.

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    1 h y 22 m
  • #140 - ECCO Golf Shoes: Timo Vollrath
    May 19 2025

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    ECCO Golf Shoes are a product of ECCO, a Danish footwear company founded in 1963 by Karl Toosbuy. Known for its innovative approach to shoemaking, ECCO emphasizes full control over the production process, from leather tanning to shoe manufacturing, ensuring high standards of quality, comfort, and durability. This vertically integrated model allows ECCO to produce premium footwear that is sold in over 100 countries worldwide.

    The brand's journey into golf began in 1996 when Toosbuy and his son-in-law, inspired by their new interest in the sport, decided to create golf shoes that prioritized comfort and performance. Early collaborations with professional golfers like Thomas Bjørn helped establish ECCO Golf as a credible name in the sport. The company gained global recognition in 2010 when Fred Couples wore ECCO’s spikeless Golf Street shoes at The Masters, sparking a revolution in golf footwear. This event popularized hybrid golf shoes, which combine street-style aesthetics with on-course functionality.

    ECCO Golf is renowned for its technological innovations. Its signature Hydromax-treated leather ensures water resistance and durability, while FLUIDFORM™ Direct Comfort Technology creates lightweight, flexible soles. The introduction of BIOM® technology further enhanced natural movement and comfort by mimicking the foot's anatomical shape. These advancements have made ECCO Golf Shoes a favorite among professionals and amateurs alike.

    Today, ECCO Golf continues to innovate with designs that blend functionality and style. Its commitment to sustainability and craftsmanship solidifies its position as a leader in the global golf shoe market.

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    43 m
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