Episodios

  • Amazon’s ‘Buy for Me’ and Smart CTV Ads Could Drive Growth — If Tariffs Don’t Get in the Way | Behind the Numbers
    May 23 2025

    On today’s podcast episode, we discuss the potential of Amazon’s new Buy for Me feature, which of its new CTV ads will make the biggest impact, and how much tariffs might slow down the online shopping giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.

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    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-amazon-s-buy-me-smart-ctv-ads-could-drive-growth-tariffs-don-t-way-behind-numbers

    © 2025 EMARKETER

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    20 m
  • Measurement and ROI in Commerce Media | Behind the Numbers Special Edition
    May 22 2025

    On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measurement. EMARKETER Principal Analyst, Sky Canaves talks with Maev’s Michael Campi, PepsiCo’s Mike Glaser, and LiveRamp’s Christine Grammier in this panel from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    © 2025 EMARKETER

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    30 m
  • Will Tariffs Make Secondhand the First Choice? | Reimagining Retail
    May 21 2025

    On today’s podcast episode, we discuss how tariffs are impacting the circular economy, if these trends will stick around, and which companies stand to benefit. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Rachel Wolff.

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    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-reimagining-retail-will-tariffs-make-secondhand-first-choice

    © 2025 EMARKETER

    Founded in 2013, GIPHY is the visual platform where creators and brand partners make everyday expression a little more moving. Now, GIPHY Ads enables brands to connect with audiences through ads people share, not just see. GIPHY reaches over 1+ billion users daily, serving 14+ billion pieces of short-form content every day. For more, head to ads.giphy.com.

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    19 m
  • Commerce Media Activations: From Strategy to Success | Behind the Numbers: Special Edition
    May 20 2025

    On this special edition podcast, we explore how top brands master commerce media—choosing the right networks, weaving in existing channels, and optimizing for maximum impact. EMARKETER’s Sarah Marzano hosts InfoSum’s Senior Vice President, Sales, North America, Marc Cestaro and Kettle & Fire’s Senior Director, Media and Omnichannel, Niccolò Gloazzo in this live panel from EMARKETER’s May 9th virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    © 2025 EMARKETER

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    33 m
  • TikTok’s Fate, LinkedIn’s Content Pivot, and Why Reddit is a Sleeping Giant | Behind the Numbers
    May 19 2025

    On today’s podcast episode, we discuss the most likely outcome for the TikTok saga, if LinkedIn is risking its professional identity by pivoting towards being a content platform, Pinterest’s latest initiative to become the shopping destination, and why Reddit is somewhat of a sleeping giant. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-tiktok-s-fate-linkedin-s-content-pivot-why-reddit-sleeping-giant-behind-numbers

    © 2025 EMARKETER

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    29 m
  • Commerce Media Trends and Opportunities | Behind the Numbers: Special Edition
    May 17 2025

    On today’s special edition podcast, EMARKETER analysts Sarah Marzano and Max Willens explore how commerce media is reshaping advertising—covering platform innovation, measurement, and its overlap with CTV and social—before a fireside chat with Chase Media Solutions’ Lauren Griewski. Recorded live at the EMARKETER Commerce Media Trends 2025 virtual summit on May 9th. Listen wherever you find podcasts, or watch on YouTube and Spotify.

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    © 2025 EMARKETER

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    46 m
  • Navigating Tariffs: How Advertisers Are Weathering the Shifting Storm | Behind the Numbers
    May 16 2025

    On today’s podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-btn-navigating-tariffs-how-advertisers-weathering-shifting-storm

    © 2025 EMARKETER

    Founded in 2013, GIPHY is the visual platform where creators and brand partners make everyday expression a little more moving. Now, GIPHY Ads enables brands to connect with audiences through ads people share, not just see. GIPHY reaches over 1+ billion users daily, serving 14+ billion pieces of short-form content every day. For more, head to ads.giphy.com.

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    30 m
  • Can GenAI actually change how people shop? | Reimagining Retail
    May 14 2025

    n today’s podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of this, and one thing retailers and brands are paying enough attention to as a result. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Carina Perkins and Principal Analyst Yory Wurmser.

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-genai-actually-change-how-people-shop-reimagining-retail

    © 2025 EMARKETER

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    18 m
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