Beyond The Baselines Podcast Por Ed Shanaphy arte de portada

Beyond The Baselines

Beyond The Baselines

De: Ed Shanaphy
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 Management Consultancy from Experts in the Country Club IndustryContent owned by SBW Associates, Inc Actividad Física, Dietas y Nutrición Economía Ejercicio y Actividad Física Gestión Gestión y Liderazgo Hygiene & Healthy Living Tenis
Episodios
  • The Romance Of Roland Garros, Red Brick Dust and Rafa

    The Romance Of Roland Garros, Red Brick Dust and Rafa
    May 22 2025
    Capturing the essence of an athlete—let alone defining a career within the grand tapestry of a sport’s history—is no easy feat. As the era of the "Big Three" nears its close, Rafael Nadal’s reign over clay courts and his unprecedented dominance at Roland Garros stand unmatched—and perhaps forever unrepeatable. On the latest episode of the Beyond The Baselines podcast, renowned journalist Christopher Clarey—former international sports correspondent for The New York Times and International Herald Tribune—offers a multifaceted look at Nadal’s legacy: athletic, historical, and deeply human. His new book, The Warrior: Rafael Nadal and His Kingdom of Clay, has garnered praise for its insightful, elegant portrayal of the man behind the legend. The book embraces the romance and comments on and depicts the discipline Rafa brought to the tour, but especially to Roland Garros and the Bois de Boulogne in Paris. Clarey paints a picture of Rafa and Roland Garros that would make even the great French impressionists proud. Monet could not have painted a better canvas, as Clarey calls one of his chapters, using the red brick dust to create a pastel in words that tracks and notates an historic and incredible career. In the book, Clarey explores the profound discipline and emotional depth Nadal brought to the game, particularly in Paris’ storied Bois de Boulogne. While Nadal will always be synonymous with clay, Clarey is careful to position him within the broader context of tennis history—not merely as a surface specialist, but as a transcendent champion. Nadal’s legendary intensity is captured with charm and detail—whether on court or playing fiercely competitive games of Parchisi behind the scenes. Drawing from over three decades of tennis coverage, Clarey delivers not just facts, but a textured portrait worthy of the greatest French impressionists. Indeed, in a chapter inspired by Monet, Clarey uses the red dust of Roland Garros as his palette, crafting a vivid narrative of a once-in-a-generation career. Though anchored in clay—with a staggering 14-0 record in French Open finals—Nadal’s résumé extends far beyond. His eight Grand Slam titles on other surfaces equal the career totals of Connors, Lendl, and Agassi. Clarey deftly examines how evolving surfaces shaped Nadal’s journey and what those shifts meant to his enduring greatness. Ultimately, The Warrior is more than a biography—it’s an artistic tribute to one of the sport’s most iconic figures. Nadal’s legacy, etched in grit, grace, and red clay, comes alive through Clarey’s masterful storytelling.
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    40 m
  • The Denizen of Private Clubs

    The Denizen of Private Clubs
    May 10 2025
    The podcaster sits in the hot seat. Private Club Radio’s Denny Corby joins the Beyond The Baselines podcast and talks everything private member clubs. If a listener gets one thing out of just one of his podcasts, it means the world to Corby, the host of the biggest podcast in club management. “Your vibe attracts your tribe,” says Corby who took over Private Club Radio several years ago. Denny Corby As personal friends, Ed Shanaphy, our host, and Denny talk movies and fashion through to club management and the two organizations, the CMAA and the NCA, which dominate the industry. We ask the question if clubs actually compete against each other. As an industry, management shares more and more each year, but perhaps clubs and members see it differently. Various factors are behind how prospective members look at possible membership at clubs and future members may have various motivations to join a social group. Clubs are rebranding themselves with an eye toward legacy and the younger generations. And in attempting to attract that younger-aged member, clubs have been relaxing the dress codes and looking for more family-friendly events. We discuss how rebranding a club can, in an odd way, be similar to rebranding our respective podcasts. Clubs usually find a niche and present themselves within that special market. Most podcasts survive within a niche. And Corby has found his crowd for sure as his podcast is the leader in the private members club arena. We have both realized that the CMAA World Conference is so grand that, for business reasons, it’s truly important to also attend the various chapters conferences to get even further inside the community of club managers, vendors and association members.
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    43 m
  • Find New Members By Letting Them Swipe

    Find New Members By Letting Them Swipe
    Apr 21 2025
    You’ve heard of the points guy, but this is the gift card guy, or as Larry Rubin calls himself, the gift card guru. This recording is aimed at marketing for both of our client subsets, private members clubs and boutique hotels. Usage, Revenue Streams, Departments Inspected And Enhanced Through gift cards, clubs and hotels can track usage of new and returning members and guests when given free money or points. Marketers can introduce a club or a hotel property at really no cost if the gift card is combined with a payment toward membership - many clubs already give statement credits to members who bring in new members, there's no difference with a gift card. Or a hotel, during a light time of year, can use gift cards to offer free rooms, adventures or services. All would add more revenue and find business they wouldn't have had otherwise. Rubin, who is president of SwipeIt.com, has been doing this for decades and now sees a new trend in which you incentivize the use of a gift card by giving another gift card upon arrival. Imagine getting a prospective member to the club through a gift card with funds toward a summer membership. Upon presentation and use of that card, that guest receives two free rounds of golf - no cart or caddie fees. An incentive upon an incentive. Pickleball, Hard To Monetize, Can Be A Revenue Stream With Gift Cards In what is fast becoming a digital domain, private members clubs, boutique hotels and resorts are turning toward digital wallets. Rubin uses as an example a new pickleball facility within a retail mall. Through gift cards available throughout the mall, possible new members were enticed to the restaurant and retail store within the pickleball facility, adding revenue. And here’s a statistic we all know is true through our own use of gift cards: 90 percent of gift card users spend more than the value of the gift card. That’s found money for a hotel restaurant, private club food and beverage outlet. or golf or tennis pro shop. Clubs are revaluating their marketing strategies. Through membership apps, newsletters, revamped websites and text and push communications, clubs should perhaps look at building already existing revenue streams, or possibly finding new ones, through the use of gift cards. Here's why, and just how to do it - right here on the BeyondTheBaselines.com podcast. If you love our podcast - and we love our listeners - please feel free to donate to our BTB Podcast fund to help defray travel and recording costs. As we our in our sixth year of broadcasting, we are looking at expanding to a weekly release through the second half of 2025. Thank you for listening! Please donate here!
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    20 m
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