Michelle Linton and Dusty Rhoton discuss using AI, specifically ChatGPT, to plan a week of social media content for realtors. They outline a structure for each day: Monday (educational: home value factors), Tuesday (educational: home prep tips), Wednesday (engagement: polls), Thursday (market update: data-driven insights), Friday (engagement: price guessing games), Saturday (promotional: unique listing features), and Sunday (personal: real-life stories). They emphasize the importance of weekly themes, a 3-2-1 formula (3 educational, 2 engagement, 1 promotional posts), and using hashtags and engagement groups to boost algorithm visibility. Dusty also suggests using AI to streamline content creation without losing personal touch.

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Michelle Linton and Dusty Rhoton discuss the benefits of using AI, specifically ChatGPT, for real estate agents. They emphasize the importance of staying competitive by adapting to new technologies. The four key steps for using ChatGPT are: prime (defining the role), prompt (clear instructions), polish (adding personal touch), and publish (sharing the content). Dusty highlights the 25/50/25 rule for content creation. They also address potential issues like ChatGPT's "hallucinations" and the need for verification. The conversation concludes with encouragement for agents to experiment with AI tools to enhance their marketing and productivity.

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In this podcast episode, Michelle Linton, President of the Northern Arizona Association of Realtors (NAAR), discusses the importance of equity, diversity, and inclusion (EDI) in real estate with co-chairs of the NAAR EDI committee, Ventrice McMaster and Arin Wheeler. They emphasize the need for fair housing practices and resources, such as down payment assistance and city land trust programs, to make homeownership accessible to all. The committee's initiatives include a Youth Art Exhibition, scholarships to increase diversity in real estate, and sponsorships of events like Pride and the Mountain Film Festival. They stress the importance of continuous education and awareness to overcome biases and promote inclusivity in the community.

Bilingual/Multilingual REALTORS®: https://www.aaronline.com/interpreters-translators/

U.S Department of Housing and Urban Development: https://www.hud.gov/

2025 Flagstaff Mountain Film Festival: https://flagstaffmountainfilms.org/2025-festival/

NAAR’S Equity, Diversity, and inclusion Real Estate Scholarship: https://www.nazrealtor.com/fair-housing

City of Flagstaff Homebuying Assistance: https://www.flagstaff.az.gov/4376/Homebuying-Assistance

Fairhaven 2.0: https://www.nar.realtor/fair-housing/fairhaven

NAAR Education Calendar: https://www.nazrealtor.com/calendar

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