Ever wonder why some websites make you want to immediately hit the back button while others have you scrolling for hours? In this episode, I'm chatting with Lizzie Grant, the owner and lead designer of White Point Creative, about how design actually impacts your customer journey,and why sometimes simpler really is better.

We're diving deep into the psychology behind first impressions (spoiler: you have 50 milliseconds to make one), the art of creating unforgettable brands, and how to strike that perfect balance between looking cool and actually converting clients. Lizzie shares some eye-opening statistics about how 75% of users judge a website's credibility based purely on design, plus her take on the whole "do I even need a website?" debate that's been floating around lately.

If you've ever felt torn between wanting a beautiful brand and needing one that actually brings in clients, this conversation is for you. We're talking about everything from why voice memos beat typed responses every time, to how brand photography has evolved beyond the disco ball era (thank goodness), to the simple design principles that can make or break your conversions.

Plus, Lizzie gets real about her journey from freelancing at big Boston agencies to building a team of 13 and hitting multi-six figures,and spoiler alert, it wasn't the overnight success story you might expect. She breaks down how taking notes on everything from file organization systems to client management approaches during her freelance days became the foundation for her own business model.

Whether you're just starting out or looking to level up your brand game, this episode is packed with actionable insights that'll have you looking at your website (and your Instagram DMs) in a whole new way.

Resources from this episode:

• Book a 1:1 Design Roadmap call with Lizzy: BOOK HERE
• Join Lizzy’s monthly newsletter Saltwater Insights

More about Lizzy Grant: Lizzy is the owner and lead designer of White Point Creative, an online creative agency that specializes in brand refreshes for online entrepreneurs. Lizzy and her team work with coaches who want to ditch the chaos and bring cohesion to their vision and voice with high impact visuals and marketing.

When she isn’t discovering new fonts like the type nerd that she is, you can find her on an international or domestic beach somewhere or at home in Virginia with their two spaniels, Folly and Daisy.

Connect with Lizzy Grant:

• Website: http://www.whitepointcreative.com
• Instagram: https://www.instagram.com/white.point.creative/

Connect with Sam:

• Website: https://www.systemswithsam.com/services
• Instagram: https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

In this episode, I'm chatting with Sam Burmeister from Nomad Copy, who writes high-converting sales copy for service-based businesses from all over the world. And let me tell you, this conversation completely shifted how I think about the whole serve-serve-serve-sell mentality that had me posting five educational carousels before I dared mention my services.

What You'll Learn in This Episode

• The Venn Diagram That Changes Everything
• Why "Nurture" Emails Are Actually Sales Emails in Disguise
• The Three-Column Exercise That Fixes "Salesy" Copy
• The Real Talk on AI and Copywriting
• Why This Episode Will Actually Change Your Business

This isn't just another "how to write better" conversation. Sam breaks down why people buy and gives you the exact framework to write copy that converts without feeling gross about it. When you're only serving to a certain point without offering your paid solutions, you're actually doing people a disservice.

Ready to Stop Sending Fluffy Emails?

Sam's got a membership called Copy On Demand where she literally becomes your copywriting brain in your back pocket. You write copy, send it her way, and get feedback on what to change and why. It's like having a copywriting coach who actually helps you get better over time instead of just doing the work for you.

Plus, she's the type of person who'll slide into your DMs and give you honest feedback on your opt-in page if you send it to her.

If you've been treating your content and copy like completely separate things, or if you're still stuck in that old-school mindset of being afraid to sell, this episode is going to give you some serious clarity.

Sam makes it clear: your goal as a business owner is to run a business, which means you need to be selling. The question isn't whether to sell – it's how to do it in a way that feels good for everyone involved.

• Resources from this episode: Copy Coaching & Feedback Membership: Copy On Demand

More about Samantha Burmeister:

Sam writes really freakin' high-converting sales copy for service-based businesses. Every business she writes for gets copy that sounds like them, but converts better!

Connect with Samantha Burmeister:

• Website: http://www.nomadcopyagency.com
• LinkedIn: https://www.linkedin.com/in/samanthaburmeister/
• Instagram: https://www.instagram.com/nomad.copy/

Connect with Sam:

• Website: https://www.systemswithsam.com/services
• Instagram: https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

After five years of running my systems consulting business full-time, I made the bold move to take on a 9-to-5 and transform my company into a side hustle. But I didn't just wing it. I strategically downsized, streamlined, and systematized everything to make it work on half the time.

In this episode, I'm pulling back the curtain on exactly how I went from working 20-25 hours a week in my business to just 10-12 hours, all while maintaining my retainer clients and taking on new projects. I break down my two main priorities: streamlining my sales systems and optimizing my delivery processes – plus share the specific systems that made it possible.

You'll hear about my game-changing pricing model that eliminated project scope creep, how I'm using AI tools like Poppy AI to streamline delivery, and why I put waitlists on all my offers. Plus, I get real about the mental health side of stepping back from the online business world and why unfollowing half my feed was the best decision I made.

This isn't your typical "hustle harder" advice. My approach is refreshingly honest about working with what you've got, making quick decisions based on experience, and cutting out all the noise that doesn't move the needle. Whether you're trying to scale down like me or scale up while working full-time, this episode is packed with actionable insights you can implement immediately.

The best part? I admit I'm still figuring it out as I go – and that's exactly what makes this so valuable. Real talk from someone who's actually walking the walk.

• Toggle - Time tracking tool I use to monitor my weekly hours
• Poppy AI - AI tool I use for project management and delivery,
• Watch my walkthrough video here!
• Affiliate code: SYSTEMSWITHSAM for $25 off!
• Claude - AI chat tool integrated within Poppy AI

Connect with Sam:

• Website: https://www.systemswithsam.com/services
• Instagram: https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/