Beyond the beauty hype with journalist and trend-forecaster Louise Whitbread
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Beyond the beauty hype with journalist and trend-forecaster Louise Whitbread
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Going back to her writer roots, Viola speaks with her long-time industry colleague and beauty journalist Louise Whitbread about her journey into cosmetic science education. Going beyond typical beauty reporting, Louise reveals how her scientific training has equipped her to challenge dubious marketing claims and provide readers with evidence-based beauty insights.
The conversation cuts through industry misinformation, exposing how terms like "clean beauty" and "toxic ingredients" are often misused to drive sales rather than educate consumers. Louise shares insider perspectives on misleading sustainability claims, debunks myths about demonised ingredients like parabens and silicones, and discusses exciting innovations in biotech beauty and AI-assisted formulation. We hope you enjoy the chat as much as we did!
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