Join Rochelle Hemingway, CEO, SLAY To Success. Learn how Rochelle’s S.L.A.Y. formula—Stay ready, Lead out loud, Access community, You are built to last—took her from 18-year-old Airman to Command Chief guiding 8,000 people, and how one daily ritual fuels her momentum.

See more: MarkSpencerCook.com/Podcast.

Everyone faces stalled careers when confidence, health, and image misalign. Tune in and start slaying your leadership image today.

Secret: Discover Rochelle’s non-negotiable ritual for unshakeable presence…

“Stay ready to be ready.”

“Show up in excellence.”

“You are built to last.”

Find your unexpected “Y-switch” born in your “deployment”:

Website: https://slaytosuccess.com

LinkedIn: https://www.linkedin.com/in/rochelle-hemingway-slays/

See more at: MarkSpencerCook.com/Podcast/

Links for Mark S. Cook: MarkSpencerCook.com | WindfallPartners.com

LinkedIn for Mark S. Cook: LinkedIn.com/in/@MarkSpencerCook

Other Social Media: @MarkSpencerCook

Questions Explored in This Discussion:

• Why does SLAY beat imposter syndrome?

• How to lead 8,000 airmen?

• Which habits anchor presence?

• What turns critics into allies?

• How can image speed promotions?

Lessons Learned:

• Audit your digital footprint before strangers shape your reputation.

• Prepare obsessively; unexpected chances favor those mastering basics.

• Model excellence daily; visible example persuades faster than directives.

• Voice your perspective early; self-advocacy gets decision-table seats.

• Cultivate allies & critics; community multiplies grit, feedback, & reach.

• Commit to one power ritual; repeat daily to recharge momentum.

• Design image intentionally—posture, attire, eye contact, readiness.

• Persist through slow promotions; breakthroughs follow the determined.

Chapters

00:00 Introduction

02:49 Early Life

05:47 Civilian Transition

09:08 Service Challenges & Triumphs

11:59 Leadership Lessons

15:11 Identity & Presence

18:01 Beating Imposter Syndrome

21:02 Building Trust

23:56 Communication

26:55 Managing Difficult People

29:48 Leading Crisis & Change

33:07 Creating Community

35:56 Key Takeaways

36:21 Navigating Military Life

38:02 Journey to Parenthood

46:42 Reinventing After Service

50:32 The S.L.A.Y. Philosophy

1:03:32 Practical Tips to Thrive

Keywords

command chief, SLAY method, leadership, image consulting, personal branding, women leaders, military leadership, resilience, presence, community, imposter syndrome.

Prepare for a powerful conversation with viral Shark Tank star, Tate Stock, Founder and CEO of Chirp. His launch of a product made of sewer pipe and yoga mats relieves back pain. Tate crowdfunded a side hustle into a $100M+ brand used by millions of back pain sufferers who seek simple, drug-free relief.

Watch Bold Encounters at MarkSpencerCook.com/Podcast, YouTube.com/MarkSpencerCook, and also on Apple, Spotify, and most podcast platforms.

Everyone faces the pressure to succeed at work—to lead one’s own work and sometimes others to scale fast but stay real, as a person. Tate Stock reveals how his startup breakthrough began not with perfect branding—but with bold pivots and testing face-to-face conversations with real customers.

Discover how to move fast without faking success. Tate shows how shifting your use and message—not always your product design—can unlock opportunities, how imperfect efforts outperform polished delays, and why direct interaction beats expensive strategy decks every time.

Embark on a smarter path to meet needs and succeed at life’s work—help others—for fit and meaningful growth. Apply Tate’s methods today to test ideas, validate servees, and create momentum fast.

Tate Stock has redefined how wellness can reach the masses, moving from yoga to back pain, and gaining national attention:

• Viral back pain relief company with 6M+ wheels sold

• Shark Tank Season 12 standout with high-profile negotiations

• Named to Forbes 30 Under 30 – Manufacturing & Industry

• Grew from garages to big-box retailers, then direct ecomm.

Explore how Tate’s experience with crowdfunding, messaging pivots, and literally no-nonsense, transparent leadership can reshape the way entrepreneurs grow teams and results:

• Launch products even if they’re not perfect

• Test customers before investing too much

• Pivot messaging to unlock massive new markets

• Work side-by-side with your family without sacrificing either

• Lead with transparency, not politics

• Buy freedom with your earnings—not just stuff

• Create direct feedback loops from real people

• Treat trade shows like laboratories for truth

Questions Explored:

• How do you discover your real market?

• What makes Shark Tank deals intense?

• Can fake listings help test demand?

• What’s better than balance?

• How do bold pivots outperform branding?

Lessons Learned:

• Pivot messaging to reach new markets

• Sell relief, not theory

• Face-to-face tests beat surveys

• Build before it's perfect

• Let customers lead your evolution

• Family-first is a business strategy

• Launch even if it’s messy

• Transparency builds faster teams

Connect with Tate Stock:

LinkedIn: https://www.linkedin.com/in/tatestock/

Website: https://gochirp.com

Instagram: https://www.instagram.com/gochirp/

See more at:

MarkSpencerCook.com/Podcast

MarkSpencerCook.com | WindfallPartners.com

LinkedIn: LinkedIn.com/in/@MarkSpencerCook

Other Social Media: @MarkSpencerCook

Keep cool under pressure. Elite leader Mark Thorpe, former LAX executive and Pandemic CEO of Ontario International Airport is now founder of Atmos Global Aviation and offers us his consulting right in the episode. Discover the strategic insights for travelling and leading that Mark employed during his tenure at Ontario, as he navigated the pandemic’s challenges.

Watch Bold Encounters at MarkSpencerCook.com/Podcast, YouTube.com/MarkSpencerCook, and also on Apple, Spotify, and most podcast platforms.

Everyone faces the challenge of leading in unprecedented crises in business. Mark Thorpe shares an approach to adapt. Discover how to adapt and thrive. Mark Thorpe reveals strategic insights on transforming setbacks into opportunities, focusing on innovative solutions to improve operations and morale during struggles.

Embark on a path to master crisis management but also to apply Mark's strategies today and transform your approach for leading. Implement his key lesson on streamlining operational continuity through a “storm.”

Mark Thorpe has led remarkable success in aviation. From stabilizing Ontario International Airport through local ownership transitions to leading strategic growth at DFW and LAX, his journey is a testament to resilience and innovation:

• Founder, Atmos Global Aviation Consulting

• Former CEO, Ontario International Airport Authority

• Led DFW’s cargo and logistics growth strategy

• Recruited numerous international airlines at LAX

Explore Mark Thorpe’s latest leadership tools at Atmos Global Aviation:

• Invaluable tools and travel strategies.

• Keys of serious operations.

• Unlock the rare lessons of crisis management.

• Transform crises into strategic opportunities.

• Adapt quickly to unprecedented challenges.

• Lead with resilience and innovation.

• Discover depths of pivotal moments

• Reshape an approach to leading anything.

Questions Explored:

• What strategies did Mark Thorpe use during the pandemic?

• How did Mark handle operational challenges at Ontario International Airport?

• What are the key insights from Mark’s leadership at DFW and LAX?

• How can aviation leaders navigate crises effectively?

• What role does innovation play in aviation management?

• How did Mark transition Ontario International to local control?

• What are the future trends in global aviation?

• How can strategic consulting aid in aviation industry growth?

Lessons Learned:

• Embrace flexibility and adaptability in leadership.

• Innovate to maintain operational continuity.

• Prioritize safety and security in operations.

• Develop strategies to navigate changing environments.

• Foster effective communication with stakeholders.

• Leverage data for informed decision-making.

• Build a resilient organizational culture.

• Utilize local control for operational efficiency.

LinkedIn: LinkedIn.com/in/markthorpe/

Website: AtmosGlobalAviation.com

See more at: MarkSpencerCook.com/Podcast, YouTube, and most podcast platforms.

MarkSpencerCook.com | WindfallPartners.com