📅 We’ve extended the DCS application deadline to Friday, June 6th at 11:59 PM.

Apply here → thedoctorcoachschool.com/apply

The Doctor Coach School™ was built for you.

• For the doctor who’s been dreaming of something more.
• For the coach who’s quietly been serving without the title or the training.
• For the woman who knows she's called, but wants to grow in safety and certainty.

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Hey y’all.

In today’s episode, we’re talking about one of the most misunderstood—and most avoided—parts of running a coaching business: objections.

If you’re a doctor coach and the idea of “overcoming objections” makes you cringe… I get it.

It can feel bro-market-y, manipulative, or just plain icky.

But I’m here to show you a different way.

I’m breaking down exactly what objections really are, why they’re not a rejection of you or your offer, and how to approach them from a place of service, not sales pressure.

Inside this episode, you’ll learn:

• The CEO vs. COO brain framework I teach in The Doctor Coach School™ (and how it changes the game when you hear “I need to think about it”)
• Why your client’s “no” isn’t personal—it’s just their primitive brain avoiding discomfort
• The 4 primitive brain responses that keep YOU from closing (fight, flight, freeze, appease)
• Why your cavewoman can’t coach their cavewoman—and how to stay in your CEO brain
• How to lead the sales call even when your nervous system wants to run 🏃🏾‍♀️

I’m also giving you a peek behind the scenes of how I coach my clients inside DCS through real-time objections using tools like our pre-call routine, the Sales Call Prescription™, and the belief-based strategies that help you sell without selling your soul.

This is the work that helped Dr. Rasheeda raise her prices to $10K and confidently close clients even after a price jump—and it’s the same work that will help you get fully booked.

📌 P.S. Doors to The Doctor Coach School™ are still open—but not for long! We close Friday, June 6th at 11:59 PM EST. If you’re ready to create your first $100K as a coach, apply now at thedoctorcoachschool.com/apply

You ready?

Let’s go.

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• On my website