Emily Benson kicks off the Boutiqueland Digest with insights on women’s sports, community-driven retail, and preparing your boutique for the next season—all while balancing business and motherhood.

Welcome to the first episode of the Boutiqueland Digest, hosted by Emily Benson—retail strategist, boutique whisperer, and your biggest cheerleader in business and life.

In this kickoff episode, Emily dives into what’s really happening in the world of boutique retail—from the rise of women’s sports and its impact on product trends, to how boutique owners can prepare for the seasonal shifts ahead. She shares honest reflections on balancing motherhood with business, creating authentic community, and building support systems for women entrepreneurs.

This episode is a mix of inspiration, strategy, and empowerment—perfect for boutique owners navigating summer chaos while trying to build a profitable and purpose-driven business.

• Why women’s sports are influencing the retail space (and how to get ahead of the trend)
• Building a business that supports you—especially in the hard seasons
• Creative ideas to bring your community together through events and conversations
• How to actually prepare now for a successful fall season
• Real talk on motherhood, burnout, and what it takes to keep showing up

00:00 – Introduction to Boutiqueland Digest

00:42 – The Rise of Women's Sports

02:25 – Investments in Women's Athletics

03:06 – Innovative Facilities for Female Athletes

04:56 – Support Systems for Women in Business

07:17 – The Evolution of Athleisure Wear

09:25 – Community-Centric Retail Experiences

14:09 – Creating Community Through Conversations

18:05 – Innovative Event Ideas for Engagement

25:27 – Balancing Motherhood and Business

26:11 – Retail Forecast: Preparing for Seasonal Changes

📲 Follow Emily on Instagram @stylishandsuccessful

🌐 Learn more at Boutique Training Academy

🖥️ Watch this episode and more videos on my YouTube Channel

boutique, retail strategy, women's sports, motherhood, business, fashion trends, community events, retail forecast, support for women, athleisure

If you’re serious about growing a profitable boutique business, planning your inventory isn’t optional—it’s essential. In this video, you’ll learn exactly how to plan your boutique inventory with strategy and confidence, so you can stop guessing and start buying like a boutique CEO.

Whether you’re just getting started or looking to improve your margins, this episode breaks down how to create a boutique buy plan that works. We’ll cover everything from how to price products in your boutique, what inventory to buy, boutique product assortment planning, and how to turn inventory faster for better cash flow.

✅ Stop buying based on emotion

✅ Start using data to guide your decisions

✅ Learn the markup formula every boutique owner should know

✅ Discover how to sell through seasonal inventory in 4–6 weeks

If you’ve ever wondered how to price boutique items, how to manage inventory better, or how to create an inventory plan that actually helps your boutique grow—this video is for you.

👉 Be sure to subscribe for Part 2, where we’ll dive deeper into inventory management and making your business more profitable, one product at a time.

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

If you’ve ever wanted to start your own clothing brand and wondered how to actually manufacture your own clothing or designs, this episode is for you! Emily Benson talks with Tracy Christian, owner and designer of Sante Grace who is making a change in the clothing industry with her custom plus-size designs. In this episode, she generously shares her years of experience and expertise with starting her own clothing brand and manufacturing clothing in LA.

Whether you’re just starting a new clothing brand, or you’re an established boutique owner looking for ways to get custom clothing manufactured for your boutique, this episode will give you real answers and action steps - we aren’t holding anything back!

This episode truly is a masterclass on custom clothing manufacturing for small businesses. We talk through how to make and sell your own fashion designs, how to get clothing manufactured for your brand, and everything you need to do to get started! You’ll hear how Tracy went from idea to execution — and learn the exact steps you can take to manufacture your own clothing, too.

In this episode, we cover:

• How to get started with clothing manufacturing for small brands
• What you need to know about designing and producing your own clothing
• The difference between manufacturing vs. wholesale (and how to choose)
• Real talk on costs, margins, and minimum order quantities (MOQs)
• Insider tips for finding clothing manufacturers that work with small businesses
• What to expect during the production process, from tech packs to samples
• How to avoid common pitfalls that can cost you time and money

… and SO much more!

Whether you’re exploring how to start a clothing brand or want to scale your existing boutique with your own label, you're going to get so much value out of this conversation. Tracy breaks the design and manufacturing process down in a way that makes it so accessible for anyone to get started.

Connect with Tracy:

Shop Sante Grace: https://santegrace.com/

Instagram @santegrace https://www.instagram.com/santegrace/?hl=en

Email: tracy@santegrace.com

Connect with Emily:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to Emily’s YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Send me an email at hello@boutiquetrainingacademy.com

Disclaimer: This is not a sponsored podcast. Some links are affiliate links. Thank you for listening!