Bob Rudderow is a Founding Partner at RHA Marketing. He is a pioneer in utilizing in-line manufacturing for fundraising and other direct mail campaigns. He has developed unique patented designs and has produced over half a billion pieces, and he’s responsible for more than $700 million in sales.

Bob is known for his innovative designs and in-depth engineering knowledge of the process. He combines industry expertise and imagination. Among others, he has partnered with the Republican and Democratic National Committees, the US National Wildlife Federation, and the Humane Society of the US. 

How do you establish long-term donors and increase donation amounts? What if there was a way to do both?

Bob Rudderow knows that in the best of times, fundraising is difficult. This is why he stresses the importance of an adequately dressed envelope to reach the donor’s heart, followed by a series of meaningful communications.

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman speaks with Bob Rudderow, Founder of RHA Marketing, about the importance of using effective communication for higher gift amounts. Bob offers tips and tricks for sending out direct mail during a pandemic, regularly communicating with donors, and showing gratitude for a donation. Stay tuned!