Summary

In this conversation, Jeffro and Mike Falkow discuss the interconnectedness of branding, web experience, and public relations (PR) for businesses. They emphasize the importance of a cohesive brand identity that resonates with audiences and the need for businesses to think holistically about their digital presence. Mike shares insights on creating a seamless web experience, leveraging PR for credibility, and finding quality branding support, especially for small businesses. The discussion highlights the significance of establishing a strong brand foundation and the long-term benefits of effective communication strategies.

Takeaways

• Branding, web design, and PR should work together.
• A brand Bible helps maintain consistency.
• Consistency builds trust and reliability.
• Consider the audience's perspective in web design.
• Use audience feedback to improve user experience.
• PR is beneficial for businesses of all sizes.
• Content marketing can enhance PR efforts.
• Engagement on social media is crucial for visibility.
• Quality branding support can be found at various price points.
• Define core values to guide branding and marketing efforts.

Chapters

00:00 The Importance of Holistic Branding
07:25 Creating a Seamless Web Experience
12:10 Leveraging PR for Small Businesses
16:31 Finding Quality Branding and PR Support
22:00 Establishing a Strong Brand Foundation

Links

https://meritusmedia.com/
https://www.falkowcreative.com/

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