What do cowboy ethics, climate-conscious media, and the perfect chocolate chip cookie have in common? For John Osborn, it all comes back to purpose.

In this episode, Sightly CEO Adam Katz sits down with John—Director at Ad Net Zero and longtime industry force—for a no-BS conversation about sustainability, values-driven leadership, and why the future of advertising depends on doing the right thing and doing it well.

Together, Adam and John unpack:

💥 The “cowboy ethic” that fuels stronger partnerships

📊 Why carbon measurement is key to smarter media planning

⚖️ How to balance speed with scalable, lasting impact

👥 Why employees—not execs—are redefining brand values from the inside out

🍪 And yes, the secret to the perfect chocolate chip cookie (crispy edges, gooey middle)

They also dig into Sightly’s role in the movement, the rise of real-time value expression, and a global sustainability framework that could unite the industry around measurable change.

Whether you’re deep in ESG strategy or just getting started, this episode makes one thing clear: purpose and performance can go hand in hand.

From airline data to agency boardrooms and long swims to leadership wins, Amy Lanzi’s story proves that the best career journeys don’t follow a straight line.

Sightly CEO Adam Katz sits down with Amy Lanzi, CEO of Digitas North America. Amy shares her unique path from yield management analyst at American Airlines to the top of the agency world, revealing how a foundation in data, customer experience, and relentless self-improvement propelled her career. She opens up about lessons learned from swimming long-distance, her earliest mentors (including her remarkable siblings), and the mindset that’s shaped her leadership style—equal parts grit, compassion, and a little spark.

The conversation dives into:

• How brands can move from transactional marketing to building lifelong relationships
• The overlooked data that could transform brand strategy
• Why the best agencies humanize with intelligence—and what that really means
• The realities of being a working parent and award-winning executive

From CEO challenges to personal mantras, this episode brings authenticity, energy, and wisdom in equal measure. Listen now.

What happens when media, mentorship, and mission collide? Cara Lewis isn’t just one of the most powerful voices in media investment. She’s a survivor, a culture-builder, and a mentor redefining what it means to lead with heart. In this episode, she joins Adam Katz for a deeply human and refreshingly real conversation about navigating change, scaling impact, and finding purpose inside the mayhem.

Cara shares her 15-year rise at dentsu, her early obsession with TV (shoutout to The Bold and the Beautiful sets), and how a life-altering breast cancer diagnosis shaped her approach to leadership, empathy, and legacy.

Inside:

🎯 Why leading with empathy is Cara’s true superpower

🚀 Building culture in hybrid work and making it stick

💡 The origin story of Media Ladies Conquering Cancer and the power of peer-to-peer survivorship

👗 Fashion, sewing, karaoke, and other unexpected truths about one of media’s top execs

🔥 Why embracing change might be the most underrated mindset in media today

If you’re leading a team, building a brand, or just looking for clarity in the chaos, this one’s for you. Listen now.