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Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

De: Cybersecurity Marketing Society | N2K Networks
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 Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.©2024 Cybersecurity Marketing Society 706761 Economía Marketing Marketing y Ventas
Episodios
  • EXCLUSIVE: Monster Trucks, Skeletons & ROI: Torq CMO Don Jeter at RSAC

    EXCLUSIVE: Monster Trucks, Skeletons & ROI: Torq CMO Don Jeter at RSAC
    May 24 2025
    Episode Summary: At RSAC 2025, most brands went sleek and high-speed: F1 cars, luxury lounges, big screens. Torq showed up with a monster truck, a firey skeleton, and a single message: “SOAR is dead.” It wasn’t a stunt; it was a fully realized creative campaign that stood out for all the right reasons. Thoughtful, bold, and totally out of left field, Torq’s RSAC Conference presence and brand philosophy drew comparisons to Wiz, widely regarded as the benchmark in cyber marketing excellence, from Forbes. In this episode, Don Jeter, Torq's CMO, joins Gianna and Maria to unpack how a toy in a Costco aisle became the catalyst for a six-city Monster Jam tour, how off-the-cuff ideas turned into strategy, and why his team operates more like a jam band than a traditional marketing organization. He also shares what it takes to build brands people care about and how that same creative-first mindset helped scale Pax8 from $5M to $1B. Love this episode? Get more Don Jeter wisdom at CyberMarketingCon 2025, where he will give a keynote: Stop Marketing. Start World-Building. Links & Resources Mentioned: Torq.io Pax8 About Don: CMO at Torq, former growth architect at Pax8, and possibly the only marketing leader to launch a six-city Monster Jam tour to prove a point. Don builds brands people don’t just notice, they remember. He’s a startup native with a strong point of view, a jam-band approach to execution, and a reputation for turning “what if” into actual pipeline. Whether burying SOAR or rethinking the RSAC booth experience, Don leads with story, trusts creative instinct, and always bets on brand. When he’s not working, he’s probably sketching sneakers, dodging longboards, or figuring out how to sneak a skeleton mascot into the next campaign. Follow Don on LinkedIn. Subscribe & Review: Enjoyed this episode? Leave us a ⭐ rating and review on your favorite podcast platform. It helps us grow the show and reach more cyber marketers like you! 📩 Got feedback or want to be a guest? Email us: podcast@cybersecuritymarketingsociety.com Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, Instagram page, or podcast LinkedIn page. See you in the next episode!
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    46 m
  • Brian Goldfarb on Rebuilding a Legacy Brand…Without Losing Your Mind

    Brian Goldfarb on Rebuilding a Legacy Brand…Without Losing Your Mind
    May 21 2025
    Episode Summary: This week, Gianna and Maria are joined by Brian Goldfarb, CMO at SolarWinds and a veteran of some of the biggest names in tech, including Google, Tenable, and Salesforce. But this isn’t your typical “lessons from the top” chat. Brian gets real about what it takes to lead modern marketing orgs: how to decide what’s worth fixing, why marketers need to think more like operators, and what it’s like steering GTM at a legacy brand undergoing massive transformation. We talk trust, storytelling, and the fine art of not panicking even when you lose your job and voice in the same week. About Guest: A full-stack marketing executive with deep experience across the GTM spectrum from product marketing and demand gen to PR/AR, digital, and strategy. Known for translating complex technical products into powerful, scalable marketing programs that drive real pipeline. Brian has led marketing for developer tools, cloud platforms (Azure, AWS, Google Cloud), and high-growth cybersecurity and infrastructure companies. His portfolio spans web technologies, mobility, media (codecs, DRM), and ad platforms, focusing on developer and technical audiences. He’s built and scaled global marketing engines, aligned field and digital efforts, and helped take emerging tech from concept to category leader. Whether launching a new cloud product or rebuilding a GTM motion from scratch, Brian brings sharp execution, clear narrative, and a deep understanding of what makes modern B2B marketing work. Follow him on LinkedIn. Subscribe & Review: Enjoyed this episode? Leave us a ⭐ rating and review on your favorite podcast platform. It helps us grow the show and reach more cyber marketers like you! Got feedback or want to join the pod? Email us: podcast@cybersecuritymarketingsociety.com Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. Join the Cybersecurity Marketing Society on our website, main LinkedIn page, Instagram page, or podcast LinkedIn page, and keep up with us on X. See you in the next episode!
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    46 m
  • Booths, Buzz, and B2B Brilliance: A Cyber Marketer’s Guide to RSAC 2025

    Booths, Buzz, and B2B Brilliance: A Cyber Marketer’s Guide to RSAC 2025
    May 14 2025
    Episode Summary: We’re back from RSAC Conference 2025, and what a week it was! Gianna and Maria recap their third RSAC Conference rodeo in style in this live-recorded, post-conference edition of Breaking Through in Cybersecurity Marketing. We break down the boldest, weirdest, and most wonderful marketing moments from the show floor (and the streets of San Francisco), including: CrowdStrike’s genius geo-targeted Uber ads Sweet Security’s literal singing swag truck Wiz’s cloud security toy store (!!) And Rubrik’s nostalgic retro arcade booth We also launched something big: The Cybersecurity Marketing Practice, our brand-new advisory service for cyber founders and venture capitalists (VCs). We threw a sold-out marketer party, handed out coloring books at the Marketer Oasis, and supported early-stage startups through the AWS Cyber Accelerator. Timestamps:00:29 – Live from the floor: our third RSAC, and it’s bigger than ever01:31 – RSAC’s rebrand: the “C” is for Community (and we’re here for it)02:25 – From live events to digital presence: how RSAC is evolving03:35 – Uber ads from CrowdStrike? B2B finally gets playful05:20 – Singing trucks & yellow cups: Sweet Security stands out06:09 – Wiz’s Toy Store & Rubrik’s retro arcade07:06 – CyberMarketingCon 2025: theme reveals–Marketing Time Machine07:50 – We launched something new: The Cybersecurity Marketing Practice09:38 – Talking to founders & VCs: our GTM strategy braintrust10:23 – Our RSAC Party for Marketers: 220+ guests and community magic13:42 – CyberMarketingCon 2025: theme reveals–Marketing Time Machine (deep dive)14:27 – Foundations + Innovations: rebuilding cyber marketing from the ground up15:44 – Speaker preview: Connor from Amnis & Don Jeter from Torq18:23 – Enter the Beautiful Booth Awards (by May 20!) 📢 What’s Next Product Marketing Workshop – Boston | July 2025 Led by Beth Barach, this half-day workshop is in-person and hands-on. Become a product marketing wiz. Reg. page will be live soon! CyberMarketingCon 2025 – Austin, TX December 7–10, 2025 Get your ticket TODAY: cybermarketingconference.com This year’s theme: Marketing Time Machine. Explore both the foundational skills and innovative tactics every cyber marketer needs now. Beautiful Booth Awards – Apply by May 20! Flashy or scrappy, we celebrate smart booths of all sizes. Apply now. 🔗 Links & Resources: Cybersecurity Marketing Society CyberMarketingCon 2025 RSAC 🎧 Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. Join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or on our podcast LinkedIn page, and keep up with us on X. See you in the next episode!
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    22 m
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