Join Lisa Zeiderman and Precious Williams as they welcome Erika Wasserman, one of only 100 certified financial therapists in the United States and founder of Your Financial Therapist, to the Power of the Ask podcast. Drawing from her personal journey through divorce and reinvention, Erika shares her signature Money Mindset Method and reveals how our backgrounds, cultural influences, and past experiences shape our relationship with money.

In this eye-opening conversation, Erika demonstrates how to move beyond financial shame and fear to create healthier money conversations in every area of life. Whether you're navigating a breakup, planning for retirement, or simply want to feel more confident about your financial decisions, this episode offers practical tools and compassionate guidance.

You'll discover:

• The Foundation of Financial Therapy: Learn what financial therapy really means and why talking about money feels so uncomfortable for most people
• The Money Mindset Method: Erika's five-step framework (M.O.N.E.Y.) for having productive financial conversations in any situation
• Breaking Generational Patterns: How family background, culture, and personal experiences create our money stories and how to rewrite them
• Practical Conversation Starters: Real strategies for discussing finances with partners, family members, and even yourself
• Financial Trauma Recovery: Compassionate approaches to healing from past financial wounds and building trust in new relationships

Important Links:

• Savvy Ladies
• Precious Williams' LinkedIn
• Lisa Zeiderman's LinkedIn

Important Links for Erika:

• Erika Wasserman's LinkedIn
• Your Financial Therapist Website

About Erika Wasserman:

Erika Wasserman, the visionary CEO and founder of Your Financial Therapist, established the company in 2019 with a mission to transform how people view and manage their financial lives. As a Certified Financial Therapist (CFT-I™)—a prestigious certification held by fewer than 70 professionals worldwide—Erika blends her expertise in finance and international economics with her passion for empowering individuals, couples, and organizations to rethink their relationship with money.

She is also the creator of the innovative Let’s Talk Finances: Financial Wellness Conversation Cards. This unique tool features 50 thought-provoking questions designed to spark meaningful conversations about money, fostering financial clarity and emotional connection.

Erika’s academic credentials include a Bachelor of Business Administration (BBA) from the University of Florida and a Graduate Certificate in Financial Therapy from Kansas State University. Her work reflects a deep commitment to financial well-being, making her a trusted expert in financial therapy.