You’ve got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents. 😅

But here’s the thing—we all tend to think “It’s fine… until it’s not fine.”
And that’s why I brought today’s guest onto the podcast.

Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He gets our world, he speaks our language, and he’s helped thousands of business owners protect what they’ve worked so hard to build.

In this episode, you’ll hear:
✨ Cory’s epic story of how he designed a life and business on his terms (seriously, you’ll be inspired)
📄 The 5 legal documents every studio owner must have
⭐ And how Cory has over 400+ 5-star Google reviews—with actionable tips you can swipe today

Cory is a preferred referral partner here at Brick and Mortar Visibility, and that’s because I trust him with my own business—and I want you to have that same support. (Psst—check out my full list of trusted experts under the “Work With Me” tab → “Referral Partners.”)

So pour your coffee, pop in those earbuds, and let’s get into this power-packed conversation.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Referral Partners and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Summer might mean slower class counts and more beach days—but your Google visibility should still be working hard for you.

In this quick, actionable episode, I’m sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current ones are pausing for the season).

Inside the episode:
✅ The one photo mistake that could be costing you clicks
✅ Why your business name might be confusing Google—and how to fix it
✅ What to do right now if a client says they’re taking a break
✅ The review tip that boosts both SEO and conversions
✅ How to audit your website pages for maximum trust-building power

If you want your studio to be the only option in town—this episode is your summer checklist.

🎧 Tune in now, take 15 minutes, and implement these today.

Referred to podcast:
Google Reviews 101: Listener Q&A on What NOT to Do - Mastering Excellence with Your Google Business Profile
How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

This week, I’m inviting you behind the curtain for a very real, very personal episode.

As we officially wrap our 16th season at the studio, I’m sharing the 16 most powerful lessons I’ve learned from running a brick-and-mortar business—from the early hustle days to the now. The mistakes, the mindset shifts, the marketing wins, and the moments that changed everything.

Inside this episode:
✨ Why hiring before you're ready might be the smartest move you make
✨ The onboarding experience your clients are craving (and how to create it)
✨ What happens when you stop trying to do it all yourself
✨ How to build trust in a world that’s short on it
✨ And why your success line might not be what you thought it was

If you’re a studio owner who’s ever felt the highs and lows of this business, this one’s for you. Whether you're on year 1 or year 21, I hope you walk away feeling seen, inspired, and fired up for what’s next.

🎧 Tune in, and then tell me—what’s your biggest lesson this year?

Referred to podcast:
Ten effective ideas to WOW your clients, team & community
How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Today’s episode is a little different—but oh-so-important. Because as business owners, parents, and partners, we don’t just want to show up… we want to perform at our best. And that means having the energy, clarity, and stamina to do it all—without burning out.

Enter: peptides.

I’m sitting down with a special guest — Andrea Olson, a deeply knowledgeable rep who knows these products inside and out. She’s helped dozens of clients (including me!) feel more energized, focused, and supported in their wellness journey. She’s a user, an advocate, and someone who truly gets the pressure high-performing women face when trying to do all the things.

Whether you’ve heard the buzz around peptides or have no idea what they are, this conversation will leave you curious, inspired, and maybe even ready to try something new.

🎧 Tune in to hear how a simple wellness shift could be the game-changer your body—and your business—have been craving.

MakeWellness - learn why I love it!

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

The sun’s out... and if you’re a studio owner, you know what that often means:
Enrollment slows down.
Buyers get flaky.
Cash flow feels tighter than ever.

But here’s the deal—your buyer hasn’t disappeared. They’ve just changed.

They’re more hesitant, more distracted, and waiting until the very last minute to commit.

If you’re feeling the summer slump sneaking in, today’s episode is your game plan for getting ahead of it.

Inside, I’m sharing: ✨ Why buyers are stalling—and what to do right now

✨ Smart ways to create urgency without feeling pushy or desperate
✨ How flyers, text messages, and other simple systems can outperform email alone
✨ Why making your buying process Amazon-easy could be your summer secret weapon

PLUS — I’ve got a free gift for you:

"40+ Places to Promote Your Studio for Free"

Because visibility = enrollments. And it costs you nothing but a little action. 🙌

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Think making more money means hustling for more clients? Think again. 💸

In this week’s episode, I’m joined by the brilliant Lauren Schoenfeld—fractional CFO and founder of Active Core Consulting—who drops truth bombs on how to actually grow your revenue without piling on new clients (yes, you read that right).

We dive into: ✨ How spending with intention changes your bottom line
✨ The operational inefficiencies that might be leaking your profit
✨ Benchmarks for payroll, marketing, and overhead that every studio owner should know
✨ Why better systems = raining money (and more peace)
✨ When it’s time to bring on a CFO—and what that looks like for brick-and-mortar businesses

Whether you're a yoga studio, dance academy, or boutique fitness pro, Lauren's advice is the breath of fresh air your finances (and nervous system) need.

🎯 Ready to scale with confidence? Tune in now and start thinking like a CFO.

A little bit about our guest:
Lauren Schoenfeld is the founder of Active Core Consulting, offering fractional CFO, bookkeeping, sales, and operations coaching for health and wellness entrepreneurs. A self-proclaimed numbers nerd and athlete, Lauren empowers CEOs to confidently manage their finances and prioritize profit. She has grown her business while healing her body through nontraditional modalities and is on a mission to end hustle culture for entrepreneurs!

Grab Laurens FREE tools, like her spending calculator by getting on her email list.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Ever feel like your kids—or your customers—just don’t listen? In this episode, I’m sharing the #1 parenting tip that’s helped me stay consistent with my five kids (yes, five!), and how that very same principle applies to your Google Business Profile.

I dive into:

• A real-life parenting moment (and why dishes matter)
• The power of consistency in parenting and in business
• Why inconsistent info online is costing you customers
• A quick task to clean up your online presence today

So whether you’re raising little or big humans or building your business (or both), this one’s for you.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Want more clicks, customers, and credibility? It’s time to level up your Google Business Profile—starting with your photos. In this short and powerful episode, I’ll walk you through exactly how to use photos to build trust, boost SEO, and become the no-brainer choice in your community.

You’ll learn:
✅ What types of photos to upload (and what most business owners miss)
✅ The #1 mistake people make with Google updates
✅ How to use geo-tagging to get found by more local customers
✅ My go-to strategy for keeping your listing fresh and optimized

📸 Photos aren’t just pretty—they’re powerful. Let’s use them strategically.

🎁 Grab the full (and totally free) Google Business Profile Workshop at brickandmortarvisibility.com → Click “Work With Me” to get instant access.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.