Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) Podcast Por Big Podcast arte de portada

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

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 Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show."Big Podcast Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The Best Merch for Fans (Insider 232)

    The Best Merch for Fans (Insider 232)
    May 25 2025
    A wild journey through podcast merch mishaps, creative constraints that boost your show, pin trading for superfans, and what to do when a podcast moment needs a "code red" fix in this episode of Build a Big Podcast ... Why You Should Listen The bizarre afterlife of your podcast merch—why a homeless man might be your brand’s next billboard (and why that’s pure opportunity) How your podcast episode can worm its way halfway across the country—and what to do when you spot it in the digital “used bin” The unstoppable, profit-pulling power of true “fast fashion” in podcasting (and why your superfan isn’t always your final destination) The one thing every podcaster fears: a guest’s secret blurted on-air—then the desperate call begging you to erase it (here’s how to turn disaster into gold) Why rejection and resale could supercharge your audience—envy the reach you can’t control How to turn podcast pins and stickers into rabid collector’s items—triggering fandom lust you never thought possible The forbidden, dirt-cheap podcast setup that rivals the big guns—how your “$100 studio” could earn you kinglike respect (and listeners) Little-known tricks to harness limitations and make your podcast infinitely more creative…while your rivals weep Why mistakes and on-air blunders spawn cults of true believers—here’s how to harness shame, missteps, and embarrassment for viral growth What the most loyal Disney pin traders know that most podcasters don’t (and how you could use it to steal the hearts ... and wallets ... of your listeners) The overlooked “Code Red” rule for survival: when the phone rings with a nightmare edit request, how the savvy podcaster turns panic into power How to make your merch irresistible—even if it winds up on the “uncool” or the unsuspecting—and why that’s a secret weapon Turn podcast events from ghost towns into gold mines: how local, “small-time” networking leaves the mega-conferences trembling The grudge you didn’t know you carried: why it’s better to have your logo in Goodwill than in a landfill (and how to twist it for public envy) The crazy, backstory-packed secret behind “Baba Booey” and how your own accidental inside jokes could fuel an underground movement of rabid fans You want these links ... Subscribe to Build a Big PodcastSee Big Podcast AMP for personalized podcast growth assistance Episode Timestamps [00:04] The bittersweet story of finding your own CD in a dollar bin—and the unexpected life of what you put into the world [04:53] The surprising encounter with a homeless man wearing “Call Her Daddy” podcast merch—and what that reveals about your brand’s reach [05:49] Why podcast merch isn’t just for superfans—and how it can spread your message in ways you never anticipated [08:09] How a $500 endurance car race is a perfect metaphor for podcasting on a shoestring budget—and why creative constraints can make your show better [10:07] The hilarious radio origin story of the Howard Stern Show’s “Baba Booey”—and how legendary podcast moments are born from on-air mistakes [12:48] The weird world of Disney pin trading, and how podcast pins can turn listeners into obsessed collectors (and what you can learn from music merch) [19:00] “Code Red”: When a guest wants you to pull their wild on-air confession, and the sticky situations that happen after you hit publish Big Ideas in This Episode Where your merch really ends up—embrace it Why your cast-off swag can create new superfans Turn limitations into podcasting gold Borrow this $500 car race stunt for your show Pin trading secrets: make your podcast irresistible The inside story of Baba Booey’s immortal nickname Code Red: what to do when guests overshare The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 232 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
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    23 m
  • Embrace the Enemy (Insider 231)

    Embrace the Enemy (Insider 231)
    May 20 2025
    Viral myths, the power of naming your enemy, 100+ ChatGPT prompts for podcasters, embracing imperfection, and how to make your Blue Yeti sound amazing in this episode of Build a Big Podcast ... Why You Should Listen The dirty little trick pro wrestlers and radio jocks use to hypnotize audiences—and how you can steal it to make your show irresistible Why obsessing over that “one thing” is killing your podcast dreams (and the liberating secret that leads straight to viral growth) Make your podcast the envy of your niche—here’s the real reason audiences flock to certain shows (hint: it’s not just sound quality) The dark art of identifying an “enemy”—and how this psychological trigger makes listeners glue themselves to your content The copywriting secret politicians use to seize power (and how you can use it to control how listeners see you—no matter your size or budget) Are you making this fatal marketing mistake? The hidden danger in oversimplifying complicated podcast topics The forbidden magic of ChatGPT—100+ prompts to outwork, outsmart, and outpace your competition, even if you’re lazy The path to a perfectly imperfect show: why chasing “flawless” is keeping you broke and stuck in podcast obscurity How to transform embarrassing podcast mistakes into rabid fans (and why your screw-ups may be your greatest weapon) The 5-step ritual that turns the “worst mic in podcasting” into a secret weapon for lush, studio-quality sound Why most podcasts are happily ignored—and how to make your show impossible to forget The little-known workaround to make even your blandest episodes go viral (your competitors will hate you for this) How to seduce your audience by speaking their language, then lure them up to your level of mastery (while your rivals stand in the dark) The shameful truth about your listeners’ attention spans—and how you can exploit their laziness to rack up downloads What every beginning podcaster secretly gets wrong (and how early-stage imperfection can put you on the fast track to podcasting power) You want these links ... Subscribe to Build a Big PodcastSee Big Podcast AMP for personalized podcast growth assistance Episode Timestamps [00:03:53] The “enemy” trick: How politicians and pro wrestlers use a single narrative to win massive support—and how you can use it to attract listeners. [00:06:11] Why every podcaster needs a “villain”—the surprising psychology behind how having an enemy (even as a joke) instantly grows your audience. [00:07:24] The secret to connecting with listeners who aren’t “on your level”—why bringing your audience up (not talking down) is the key to loyalty. [00:09:34] Embrace imperfection: The three little-known truths every obsessive podcaster needs to hear about mistakes and “getting it right.” [00:11:25] The best time to mess up: Why making rookie mistakes at the start of your podcast journey is a superpower—not a failure. [00:12:41] The Liver King cautionary tale: What happens when your podcast (or personal brand) finally blows up—and the dark side of having everyone watching you. [00:14:03] Blue Yeti redemption: Why the most-mocked mic in podcasting isn’t the enemy after all—if you know how to use it. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 231 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
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    20 m
  • The First 10-Minutes of Your Podcast (Insider 230)

    The First 10-Minutes of Your Podcast (Insider 230)
    May 14 2025
    How to spot and fix hidden holes in your podcast, why natural talent is a myth, making your first ten minutes unskippable, plus AI tools for pro-quality audio and automated blogging in this episode of Build a Big Podcast ... Why You Should Listen Why editing yourself—even if it feels painful—could be the missing key to creating podcasts nobody can resistThe sinister holes EVERY podcaster has in their show that secretly repel listeners—find them before they ruin youThe “SWOT analysis” trick: Truth serum for your podcast that exposes your deepest weaknesses (and hidden superpowers)What professional dancers and FM radio DJs know about performance that every podcaster envies … and how you can steal itThe shockingly simple way to create magnetic vocal variety—no natural talent required (shuts down monotone forever)How letting your “life story” leak out in mysterious, seductive bits gets more listeners hooked and coming back for moreThe ultimate revenge on boredom: How to banish small talk and compel curiosity in the first 60 secondsA dirty little secret about “natural talent”—and why raw beginners can surpass the so-called gifted with this mindsetThe overlooked tactic for instant power: Make listeners desperate to keep listening by teasing your juiciest secretsEnvy the ultra-smooth pros? Discover how editing your own audio turns you ruthless (and rich)Instant audio upgrade: How AI tools let even the laziest podcaster sound like a million bucks (without the work)Automation greed: Effortlessly turn every episode into a seductive blog post that lures fresh fans to your podcast feastThe forbidden formula top podcasters use to get reviews that sell—while amateurs beg for worthless “5 stars”Why your bloated intro is bleeding away listeners by the thousands (and how to steal them back, instantly)The unpopular truth about failure: How the most envied podcasters get rich (and powerful) by failing relentlessly … in public You want these links ... Subscribe to Build a Big PodcastSee Big Podcast AMP for personalized podcast growth assistance Episode Timestamps [00:01:56] Why your podcast has hidden holes you can’t hear—and the surprising way to uncover them before your listeners do[00:04:12] What is a SWOT analysis and why do smart podcasters secretly use it to leap ahead of the competition?[00:07:22] The myth of “natural talent” in podcasting—why even the best hosts sound terrible when they start[00:08:43] The editing trick from a radio legend that instantly makes your mistakes invisible to the audience[00:11:22] The dangerous trap inside your podcast’s first 10 minutes—and four easy steps to keep people listening[00:14:21] “Don’t spoil the surprise”—the invisible art of revealing (not telling) that you can use to make your interviews more interesting to listeners[00:21:15] The worst podcast review ever written, why it goes viral—and the template for reviews that actually gets you new listeners The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 230 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
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    25 m
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