Building Brand Gravity: Attracting People Into Your Orbit Podcast Por G&S Communications arte de portada

Building Brand Gravity: Attracting People Into Your Orbit

Building Brand Gravity: Attracting People Into Your Orbit

De: G&S Communications
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 Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.

Welcome to Building Brand Gravity!Copyright Dan Sanchez Economía Marketing Marketing y Ventas
Episodios
  • How Marcomms Teams Are Putting AI to Work

    How Marcomms Teams Are Putting AI to Work
    Jul 2 2025
    The hype around artificial intelligence is loud, but the real story is unfolding quietly in the daily workflows of marketing and digital strategists. It’s not just about ChatGPT or flashy tools. It’s about what happens when AI meets persistent pain points, hidden frictions and fresh opportunities in real work.

    To kick off part two of their series on how AI is reshaping integrated marketing communications, hosts Anne Green and Steve Halsey discuss what it takes to move from experimentation to enablement—covering everything from legal and procurement hurdles to the importance of responsible governance and smart integration.

    Then, Anne sits down with Loren King, Senior Digital Marketing Specialist at MorganMyers, a G&S Agency, to explore what that shift looks like on the ground. For Loren, that means building smarter systems for agriculture and food clients while staying attuned to how new technologies are shifting everything from brand perception to content discovery. With a background rooted in farm life and a front-row seat to rapid AI adoption, Loren brings a practitioner’s lens to a grounded, real-world conversation.

    In this episode, Anne and Loren explore what digital fluency looks like today and how communicators can experiment with AI in ways that are strategic, ethical, and grounded in real needs. From automating repetitive tasks to preparing for agentic tools and AI-optimized discovery, Loren’s insights offer a clear path for professionals who want to stay relevant without getting overwhelmed.

    We also discuss:
    • Why starting with problems—not tools—leads to smarter AI use
    • How image-based search is reshaping brand visibility
    • What happens when custom GPTs handle the backend grind
    • The new kind of fluency communicators need to stay relevant

    If you missed part one of this series—featuring Greg Galant of MuckRack on AI’s rapid adoption in PR—go back and listen wherever you get your podcasts.
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    53 m
  • How AI Is Rewriting the Rules of PR

    How AI Is Rewriting the Rules of PR
    Jun 18 2025
    AI has moved from experiment to infrastructure in the world of PR—reshaping workflows, enhancing research, generating content, and becoming an essential part of the professional toolkit. But with adoption accelerating, many teams are moving faster than their policies, slower than their tools, and without a shared understanding of what this shift means for the future of the craft.

    Part one in our special series on AI, this episode of Building Brand Gravity has hosts Steve Halsey and Anne Green kick things off with a conversation about how communicators can embrace AI to become better strategists, counselors, and learners in an era of constant change. Then, Steve sits down with Greg Galant, CEO and co-founder of Muck Rack, to unpack findings from The State of AI in PR report—exploring adoption trends, emerging professional skills, and growing gaps in training, policy, and trust.

    Join us as we discuss:
    • How generative AI is transforming PR workflows across the industry
    • The risks of widespread use without clear guidance or alignment
    • What AI adoption reveals about trust, transparency, and client expectations

    Stay tuned for part two, where Anne sits down with Loren King of MorganMyers to explore how AI is quietly transforming daily workflows in digital marketing and communications.
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    52 m
  • Why Only 1 in 4 Still Trust Businesses to Do Good

    Why Only 1 in 4 Still Trust Businesses to Do Good
    May 8 2025
    Business confidence is no longer just a reflection of quarterly results—it's a barometer of public trust, strategic clarity, and leadership alignment. Yet, according to new global research from The Page Society and The Harris Poll, only 1 in 4 people believe companies can positively impact the issues that matter most. Even fewer see both the action and context that build lasting confidence.

    In this episode, host Steve Halsey is joined by Eliot Mizrachi, VP of Strategy & Content at The Page Society, and Rob Jekielek, Managing Director at The Harris Poll, to unpack the insights behind the Confidence in Business Index—a landmark study spanning 14 countries, 16 issues, and interviews with 40 Chief Communications Officers worldwide.

    Together, they explore what the data means for communicators navigating a fragmented trust landscape, an evolving CCO role, and a multigenerational workforce with diverging expectations.

    Join us as we discuss:
    • Six societal issues shaping public expectations of business in 2025
    • What the Confidence Curve reveals about moving belief from 26% to 53%
    • Generational trust divides and Gen Z’s evolving expectations at work
    • How CCOs align internal culture with external credibility
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    44 m
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